Skip to content
English - United States
Contact us
  • There are no suggestions because the search field is empty.

Getting Started with Audiense Action

Learn how to use Audiense Action to generate audience insights, explore high-value segments, and activate campaigns using real behavioral data.

Overview

Follow this guide to learn how to get started with Audiense Action and understand the core capabilities of the platform.

Audiense Action is a marketer-first intelligence platform that translates consumer behavioral data into actionable audience insights and campaign strategies. It combines rich consumer data covering more than 3 billion people worldwide with advanced AI to help you:

  • Discover high-value audience segments

  • Understand motivations, behaviors, and interests

  • Generate campaign strategies and creative guidance

  • Activate campaigns directly in Meta Ads Manager

  • Export insights for use across marketing channels

Audiense Action is designed to help marketers move quickly from insight to execution, without requiring advanced analytics expertise.

Key Features with Audiense Action:

Before creating your first project, it’s helpful to understand a few core concepts.

  1. Projects: A project is the starting point for audience research in Audiense Action. Each project defines the audience you want to analyze and the filters applied (location, age, gender, etc.) Projects generate reports that surface audience segments and marketing insights.

  2. Audience Segments: Each report surfaces the top 8 most relevant audience segments from a proprietary library of over 200 behavioral segments. Each segment represents a distinct persona based on real engagement and behavioral data.

  3. Reports: A report contains: The top 8 audience segments, detailed insights for each segment, and campaign recommendations and targeting descriptors. Reports typically generate in 5–10 minutes and are saved for future access.

How Audiense Action Works: The 5-Step Process

Audiense Action uses a five-step process to turn audience data into actionable campaigns.

WHO – Define Your Audience:

Start by telling Audiense Action who you want to research.

You can define audiences using:

  • By Brand: Analyze engagement with over 2,000 pre-qualified brands

  • By Interests: Combine interests to build custom audience profiles

  • Describe it: Use natural language to describe your ideal audience (AI-powered)

  • Store Visits: Analyze physical store visitors using mobility data (US only)

You can apply filters such as:

  • Geography (including radius targeting in miles)

  • Age

  • Gender

SEE – View Top Segments:

Once your report is generated, Audiense Action automatically surfaces the eight most relevant audience segments.

These segments are selected based on:

  • Audience overlap size

  • Strength of behavioral affinity

  • Strategic diversity

DELVE – Explore Each Segment:

Click into any segment to view detailed insights, including:

  • Psychographic profiles

  • Behavioral attributes

  • Values and motivations

  • Interests and affinities

GET – Receive Marketing Recommendations:

For each segment, Audiense Action generates a complete campaign toolkit, including:

  • Strategy and positioning guidance

  • Messaging themes and value propositions

  • Emotional triggers and rational benefits

  • Visual style recommendations

  • Platform-specific content strategies

  • Influencer and brand affinities

  • Targeting descriptors for Meta and Google

ACT – Execute Campaigns:

Use insights to take immediate action by:

  • Creating Meta campaigns directly within Audiense Action

  • Exporting PDF reports for sharing

  • Downloading CSV data (Store Insights projects)

  • Sharing AI conversation links with collaborators

What’s Included in Every Report

For each of the top 8 segments, you'll receive:

  • Segment Overview: Name, description, and audience size (for Digital Signal projects)

  • Strategic Recommendations: Positioning, messaging themes, value propositions, emotional triggers, and rational benefits

  • Visual Guidance: Photography style, mood, color palette (with hex codes), lighting, and composition ideas

  • Attributes & Values: Behavioral characteristics and deeper motivational drivers

  • Influencers & Brand Affinities: Up to 20 influencers and 20 brand affinities per segment with handles and follower counts

  • Targeting Descriptors: Ready-to-use Meta tags and Google affinity categories

  • Content Strategy: Platform-specific recommendations for Instagram, Facebook, TikTok, Pinterest, X, Email, and SMS

Report Generation Time

Each Audiense Action report includes detailed insights for the top eight audience segments.

Key Report Features:

  • Typical generation time: around 5 minutes

  • Reports with multiple filters may take slightly longer

  • All reports are saved and can be re-accessed at any time without using additional credits