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Interactive Features in Audiense Action: Personas, Focus Groups, and Sharing

Learn how to use Audiense Action’s interactive tools to explore audience insights through AI-powered conversations and collaboration features.

Overview 

Follow this guide to learn how Audiense Action’s interactive features allow you to engage directly with audience segments, compare perspectives across multiple personas, analyze store-level insights, and share conversations with stakeholders. 

These tools are designed to help you validate ideas, test creative concepts, and deepen your understanding of audience behavior using real consumer data. 

Chat with Persona 

The Chat with Persona feature allows you to have direct, AI-powered conversations with any audience segment. 

This helps you explore preferences, validate messaging, test creative concepts, and better understand what motivates each persona. 

How to Access Chat with Persona: 

To open a conversation with a segment: 

  • Navigate to a completed report 
  • Locate the desired segment card 
  • Click the chat icon at the bottom of the segment card 

What You Can Do in a Persona Chat: 

Within each conversation, you can: 

  • Ask questions about preferences, behaviors, and reactions to ideas 
  • Validate campaign messaging or creative approaches 
  • Upload images by dragging and dropping or attaching files to receive persona-specific feedback 
  • Continue previous conversations using saved conversation history or start new threads 

How Persona Responses Are Generated: 

Each Chat with Persona response is powered by real behavioral data, including: 

  • Online engagement activity 
  • Purchase intent and behavioral signals 
  • Content interactions across platforms 
  • Location-based patterns (for Store Visits projects) 

The data is licensed, proprietary, and refreshed frequently (weekly or in some cases daily), ensuring responses reflect current audience behaviors rather than static assumptions. Each response also includes reasoning that explains which behavioral insights influenced the output. 

Store Context in Persona Chats (Store Visits Projects Only): 

For projects created using the Store Visits input type, persona conversations include additional context related to physical store locations. This allows you to discuss which stores a segment frequents most and location-based preferences and patterns 

 

Focus Groups 

The Focus Groups feature allows you to run AI-powered discussions with multiple audience segments at the same time. 

This makes it easier to compare perspectives, identify consensus, and understand where segments differ. 

How to Run a Focus Group: 

To start a focus group session: 

  • Open a chat for a segment within a completed report 
  • Select additional segments you want to include 
  • Ask a question to the group 
  • Review individual responses displayed in an accordion-style layout 

Audiense Action automatically generates a synthesis that highlights: 

  • Areas where segments agree 
  • Areas where they differ or show tension 
  • Recommended actions or next steps 

Common Use Cases for Focus Groups: 

Focus groups are especially useful for: 

  • Testing campaign concepts across different audience types 
  • Identifying messaging that resonates broadly versus messaging that requires customization 
  • Evaluating reactions to product launches or brand updates 

 

Store Analysis Chat (Store Visits Projects Only) 

The Store Analysis Chat feature allows you to have AI-powered conversations focused specifically on store performance, audience differences, and location-based marketing strategies. 

How to Access Store Analysis Chat: 

To start a store-focused conversation: 

  • Navigate to the Store-by-Store Insights tab within a Store Visits project 
  • Select one or more stores using the available checkboxes 
  • Click Ask about stores to open the chat panel 

Suggested Store Analysis Questions: 

When analyzing a single store, you might ask: 

  • What makes this store’s audience unique? 
  • Which audience segment should be prioritized for this location? 
  • What marketing tactics are most effective here? 

When analyzing multiple stores, you might ask: 

  • Which stores should be prioritized for a campaign? 
  • Why do audience profiles differ across locations? 
  • What patterns exist between stores? 
  • Which segments appear most frequently across selected locations? 

 

Sharing Conversations 

Audiense Action allows you to create read-only shareable links for conversations and focus group sessions. This makes it easy to collaborate with teammates and stakeholders. 

What Can Be Shared: 

You can generate shareable links for: 

  • Persona chat conversations 
  • Store Analysis Chat threads 
  • Focus group sessions 

How Sharing Works: 

When sharing a conversation: 

  • A unique read-only link is generated 
  • Recipients can view the full conversation context 
  • Recipients cannot edit, continue, or modify the conversation 

Common Use Cases for Shared Conversations: 

Shared links are often used to: 

  • Provide insights to creative teams 
  • Document strategic decisions 
  • Capture internal research artifacts 
  • Share findings with stakeholders