Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

Understanding Reports in Audiense Action

Learn how to interpret Audiense Action reports and audience segments to turn consumer insights into effective marketing strategies.

Overview 

Follow this guide to learn how to understand Audiense Action reports and the audience segments generated within each project. 

Each report in Audiense Action surfaces the most relevant audience personas based on real behavioral data. These segments are paired with detailed insights and campaign recommendations that help marketers understand who their audience is, what motivates them, and how to engage them effectively. 

What Is an Audiense Action Report? 

An Audiense Action report is the primary output of a project. It contains a curated set of audience segments along with strategy and activation tools designed for immediate use. 

Reports are automatically generated after defining an audience and typically take between five and ten minutes to complete. Once created, reports are saved and can be accessed again at any time without using additional credits. 

Each report focuses on the top eight most relevant audience segments, selected based on the size of their overlap with your defined audience, the strength of their behavioral affinity, and strategic diversity across segment types. 

Understanding Audience Segments:

Audience segments represent distinct personas built from Audiense’s proprietary library of over 200 behavioral segments. Each segment combines multiple behavioral, psychographic, and interest-based signals to form a coherent audience profile. 

Rather than showing generic demographic groups, segments reflect how real people behave, what they care about, and how they engage with content and brands. 

By reviewing multiple segments within a report, you can uncover different high-value personas within your broader audience. 

The Top 8 Segments:  

Your project surfaces the 8 segments that represent the biggest opportunities for the selected brand or audience. These are selected based on: 

  • Size of audience overlap with your brand/interests 
  • How overrepresented they are compared to the general population 
  • Strategic diversity across different behavioral themes 

Each segment card shows the segment name, a brief description, and audience size metrics (for Digital Signal projects).