1. Demand Knowledge Base
  2. Demand Report Creation

Understand Entity Status and Request 'Not Found' in Demand Report

When you create a Demand Report and import (or type) your entities, each entity is assigned a status color that helps you understand its validity and next steps:

  • Green – This entity is valid and recognized by our system. We can retrieve all the necessary information for your report.

  • Grey – This entity is a duplicate. You can safely delete it from your report.

  • Red – There are too many entities in your report. You’ll need to delete all the red ones to proceed.

  • Yellow – This entity isn’t found in our database. You can request it to be added.

Screen Shot 2025-10-20 at 10.54.02 AM

How to request a 'Not Found' (yellow) entity ? 

  1. Click on "Request entities not found"Screen Shot 2025-10-20 at 10.54.02 AM-1
  2. Provide us with a few details about the entities in the Comment section, then click "Send Entities"Screen Shot 2025-10-20 at 11.00.26 AM
  3. You are all done! 🎉Screen Shot 2025-10-20 at 11.00.40 AM

Our team will automatically receive your request along with any additional information you've provided.

Please note:

  • Requested entities won't appear in your report immediately. If you're being asked to request them, it means they're not currently available in our system.
  • You'll receive an email notification once your entities have been added. At that point, you can return to the platform and create your report.
  • We recommend using the names given in the email, as there might be slight changes in spelling or the entity name. For example,
    • If you have entered a handle, we will find it and introduce the entity name, not the handle.
    • If you have entered an entity with a misspelling, we will correct it and introduce the correct name.
Demand reports rely heavily on comparisons and benchmarking. That’s why we recommend waiting until all relevant entities are included in Demand tool before proceeding with your report. Missing entities could significantly impact the comparisons, leading to incomplete results and less reliable analysis.

Remember, if you get stuck or have any questions, you can contact us via the dashboard, which will direct you to email our support team via help@audiense.com.