The Countries tab enables a market-specific analysis, answering key questions:
- Where is the audience located?
- Are there overlapping countries across channels?
- Are there strong communities in unexpected regions?
By default, this tab shows a heatmap of entities ranked by their cross-channel score. Use filters to refine results for specific countries or channels.
You can:
- Identify key entities for your markets.
- Explore potential markets for expansion.
As you play with those filters, you’ll be identifying the most relevant entities for your markets, or you can identify potential markets to explore. When analyzing the entities that are key for your markets, you can also identify which other markets they can influence.