What if I can't find the criteria (brand, interest, etc.) that I am interested in to create an audience to target?

If you're unable to find specific criteria, such as brand names or interests, to create a target audience, it may be due to changes in Meta's platform or privacy rules. For instance, certain public figures or industries (like healthcare, banking, and crypto) may have restricted targeting options. If you cannot find a specific criteria, contacting support for guidance is recommended.