--- title: How does the audience size indicator work when creating a project? | Soprism Help Center description: The Audience Size Indicator is a useful visualisation on the project creation dashboard that’s designed to help you quickly evaluate your target audience's size. By giving you a clear metric, it makes --- [Skip to content](https://help.audiense.com/en/soprism/how-does-the-audience-size-indicator-work-when-creating-a-project-soprism-help-center#main-content) English Show submenu for translations ![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new) [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en) Soprism by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en) 2. [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en) 3. [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) # How does the audience size indicator work when creating a project? | Soprism Help Center The Audience Size Indicator is a useful visualisation on the project creation dashboard that’s **designed to help you quickly evaluate your target audience's size.** By giving you a clear metric, it makes it easier to see whether your audience size is on point or if you might need to tweak things a bit to hit your project goals. **🛠 This indicator is meant to be really practical for you.** Imagine you’re working on a project and need to know if your audience size is hitting the mark. The Audience Size Indicator is right there on your dashboard, ready to give you that quick check. And as you adjust your audience, the indicator’s feedback will help you make sure your project is reaching the right number of people for the best insights. [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio11387920486d990dd80c68c5f248aad045Screen+Shot+2024-08-08+at+1_15_44+PM-1.png?width=379&height=227&name=downloads.intercomcdn.comio11387920486d990dd80c68c5f248aad045Screen+Shot+2024-08-08+at+1_15_44+PM-1.png)](https://downloads.intercomcdn.com/i/o/1138792048/6d990dd80c68c5f248aad045/Screen+Shot+2024-08-08+at+1_15_44+PM.png?expires=1738759500&signature=cac8d754e36762cf9d1a10502587886780666ee80d8a55505d565505baab6524&req=dSEkHs53n4FbUfMW1HO4zZ%2FcBmM%2F2tEkpTGXXJdhHt3CE6B%2FuYFGGmBPfwzw%0AiBkHeZA%2BcvPwWqIb9xc%3D%0A) ### The 4 levels you’ll see | [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio11454605120ab720e09a4f60ec5c00c96bScreen+Shot+2024-08-14+at+4_07_38+PM-1.png?width=281&height=472&name=downloads.intercomcdn.comio11454605120ab720e09a4f60ec5c00c96bScreen+Shot+2024-08-14+at+4_07_38+PM-1.png)](https://downloads.intercomcdn.com/i/o/1145460512/0ab720e09a4f60ec5c00c96b/Screen+Shot+2024-08-14+at+4_07_38+PM.png?expires=1738759500&signature=24fd22bc37b436db95b0e95fffda027dc51b59fb0f178e88cc28ca72ef7583ce&req=dSEjE814nYReW%2FMW1HO4zY5u2UZnWi%2Bp0sNCbLK7yZd48DcUdvL7xRMOX5Je%0A7XX8E4JDgcm6cfxU%2F8M%3D%0A) | - **Red means very bad** - The audience size is under 10k, so it's too small to have qualitative insights, the socio-demographics insights will be good. - The audience size is more than 60% of your baseline audience which means it's too big to give you relevants insights. - **Yellow means bad** - The audience size is between 10k - 50k or/and 40% - 60% of the baseline audience ; you could run a profiling but keeping in mind that psychographic. insights might not be as relevant as they should be. - **Blue means good** - You will have qualitative results but the segments will not be as optimal as they could be. - **Green means perfect** - All the insights you will get will be relevant and qualitative. | | --- | --- | **If your audience size can fit into two categories,** the percentage rule will decide which color of the indicator you see. For example, if you have an audience size of 75,000 and that’s also 75% of your baseline audience, it’ll show up in the "Red" category. As you tweak your audience, the indicator will give you real-time feedback, letting you know if things are looking good, need some adjustment, or are just right. This way, you’re always working with the latest info. ### Best practices to tweak your audience | [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio1138807343b3e193c14bc8f3b6267aba25Screen+Shot+2024-08-08+at+1_31_42+PM-1.png?width=161&height=54&name=downloads.intercomcdn.comio1138807343b3e193c14bc8f3b6267aba25Screen+Shot+2024-08-08+at+1_31_42+PM-1.png)](https://downloads.intercomcdn.com/i/o/1138807343/b3e193c14bc8f3b6267aba25/Screen+Shot+2024-08-08+at+1_31_42+PM.png?expires=1738759500&signature=4b2e6a3f57bcf3f4ac4fd4db359cda31347fcaaa3fccc15ece292977c6bfbad0&req=dSEkHsF%2BmoJbWvMW1HO4zSVVSF5Dug5mbiiy6wFy7VES2qNpEzMlX1dcT3s0%0AIb6D%0A) | **The size is too low** | Add more criteria using OR on the same level as the one you've created. | | --- | --- | --- | | [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio1138808762f443b04e7d2e793d0aae66efScreen+Shot+2024-08-08+at+1_32_56+PM-1.png?width=161&height=55&name=downloads.intercomcdn.comio1138808762f443b04e7d2e793d0aae66efScreen+Shot+2024-08-08+at+1_32_56+PM-1.png)](https://downloads.intercomcdn.com/i/o/1138808762/f443b04e7d2e793d0aae66ef/Screen+Shot+2024-08-08+at+1_32_56+PM.png?expires=1738759500&signature=435b681876f5788299078c322e8685232940e7e23432f905818a6c898bcc29b0&req=dSEkHsF%2BlYZZW%2FMW1HO4zTLLHg9xyoH%2FDA4UHXs5%2B9zCk97nUpc21SD7hEBn%0AyE3A%0A) | **The size is too high** | Play with levels, add multiple levels (AND) to refine the audience size. | | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio1145474653b9d0ef12aea9825875e558a9image+(7)-1.png)](https://downloads.intercomcdn.com/i/o/1145474653/b9d0ef12aea9825875e558a9/image+%287%29.png?expires=1738759500&signature=9b1f2fb111616bb70e208d982b38acebd35d9575e36b1ab8de1b4365e7a5092e&req=dSEjE815mYdaWvMW1HO4zVyRzVxue%2FluRNyUmNf4GMFAD6S1WxN1Ss%2FanKD9%0ALtnU%0A) | **The size is low** | Play with bigger criteria. | | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio1145472823462e8eb4b6c58a8ec36f68c4image+(6)-1.png)](https://downloads.intercomcdn.com/i/o/1145472823/462e8eb4b6c58a8ec36f68c4/image+%286%29.png?expires=1738759500&signature=7b1332b09ff6d016abcf9bbce6244f3ae8ea8d21095e488d49a4f49572a2d6b3&req=dSEjE815n4ldWvMW1HO4zYSmCeMYVlN9N4kAzlX%2BJDJTYml2pzcZmUClGDaW%0AxPb%2F%0A) | **The size is high** | Play with smaller criteria. | | [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio1138809369283c7c04b970ac1154e47565Screen+Shot+2024-08-08+at+1_33_11+PM-1.png?width=159&height=50&name=downloads.intercomcdn.comio1138809369283c7c04b970ac1154e47565Screen+Shot+2024-08-08+at+1_33_11+PM-1.png)](https://downloads.intercomcdn.com/i/o/1138809369/283c7c04b970ac1154e47565/Screen+Shot+2024-08-08+at+1_33_11+PM.png?expires=1738759500&signature=2943c8c6e68c8bd030ac2a9a2d661902edf890e2a6ff3d1fe65d29246683f723&req=dSEkHsF%2BlIJZUPMW1HO4zbd31ogNctN4Nrg16rnY7TfR5fC0vXEtrhyI%2BUWd%0AHpXx%0A) | **The size is good** | Almost there! Check if there is one criterion that needs to be add or remove. | | [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio11388095199e65afd57d3a0b81a0947b82Screen+Shot+2024-08-08+at+1_33_15+PM-1.png?width=158&height=46&name=downloads.intercomcdn.comio11388095199e65afd57d3a0b81a0947b82Screen+Shot+2024-08-08+at+1_33_15+PM-1.png)](https://downloads.intercomcdn.com/i/o/1138809519/9e65afd57d3a0b81a0947b82/Screen+Shot+2024-08-08+at+1_33_15+PM.png?expires=1738759500&signature=5e2e39d5c004ce61cb72d1b244c61cf038a13de1fb737bd260152f200742956e&req=dSEkHsF%2BlIReUPMW1HO4zYV4Zabc0QpaT%2FPiMRtXw3BgPbA9Trsil1SGKAdJ%0AxOid%0A) | **The size is perfect** | You can launch your project 🎉 | - [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content) - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed) - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup) - [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en) - [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) - [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en) - [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content) - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem) - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages) - [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content) - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up) - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) www.audiense.com Help Center Copyright © 2026, Audiense