---
title: What is a “Custom” audience on Meta?
description: A Custom audience is an audience based on your existing customers/consumers/brand lovers. “A Custom audience is an ad targeting option that lets you find your existing audiences among people across Me
---

[Skip to content](https://help.audiense.com/en/soprism/in-3-words#main-content)

English

Show submenu for translations

<https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en>

![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- <https://help.audiense.com/en/soprism/kb-tickets/new>
- [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new)

[Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en)

 Soprism by Audiense knowledge base

- There are no suggestions because the search field is empty.

1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en)
2. [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en)
3. [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences)

# What is a “Custom” audience on Meta?

A Custom audience is an audience based on your existing customers/consumers/brand lovers.

### In Meta-words,

“A Custom audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies. When you're ready to grow your business, you can use your Custom audience to create a lookalike audience.”   
​  
\_\_ *From [Meta Help Center](https://www.facebook.com/business/help/744354708981227?id=2469097953376494)*

### Discover all types of Custom audiences

**📚 Learn more from Meta:**

- [Website custom audiences](https://www.facebook.com/business/help/610516375684216?id=2469097953376494)
- [App-activity custom audiences](https://www.facebook.com/business/help/285857478228227?id=1858550721111595)
- [Customer list custom audiences](https://www.facebook.com/business/help/170456843145568?id=2469097953376494)
- [Engagement custom audiences](https://www.facebook.com/business/help/1090330204367211?id=2469097953376494)

- [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content)
  
  
  
  
  
    - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed)
    - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup)
- [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en)
- [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en)
- [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en)
- [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content)
  
  
  
  
  
    - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem)
    - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences)
    - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences)
    - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages)
- [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content)
  
  
  
  
  
    - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up)
    - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation)
    - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform)

[![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com)

www.audiense.com Help Center

Copyright © 2026, Audiense