--- title: Does a Lookalike audience include people from the Custom audience on the Meta Business Manager? description: 👉 A Lookalike audience is a group of people who share similar characteristics to a source audience, typically a Custom audience. Lookalike audiences are created by using data analysis tools to find c --- [Skip to content](https://help.audiense.com/en/soprism/lookalike-vs-custom#main-content) English Show submenu for translations ![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new) [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en) Soprism by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en) 2. [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en) 3. [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) # Does a Lookalike audience include people from the Custom audience on the Meta Business Manager? 👉 A Lookalike audience is a group of people **who share similar characteristics to a source audience,** typically a Custom audience. Lookalike audiences are created by using data analysis tools to find commonalities between the people in the source audience and then targeting those with similar characteristics. In terms of the Facebook platform, a Lookalike audience can be created based on a custom audience, such as an email list, website visitors, or Facebook followers. However, **the Lookalike audience itself does not include the people from the source Custom audience.** Instead, it is **a new audience created by Facebook that is similar to the source audience** based on various factors such as interests, demographics, and behavior. Therefore, while a Lookalike audience may include people who have similar characteristics to those in the source custom audience, it is not an exact copy of the source audience and does not include the exact same people. - [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content) - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed) - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup) - [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en) - [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) - [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en) - [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content) - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem) - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages) - [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content) - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up) - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) www.audiense.com Help Center Copyright © 2026, Audiense