--- title: Create a Custom audience based on a video description: "To create a custom audience based on a video, you will need the following requirements: Permissions: You need to have the necessary permissions to create a custom audience. This includes having access" --- [Skip to content](https://help.audiense.com/en/soprism/requirements-5-1738757906071#main-content) English Show submenu for translations ![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new) [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en) Soprism by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en) 2. [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en) 3. [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) # Create a Custom audience based on a video To create a custom audience based on a video, you will need the following requirements: - **Permissions**: You need to have the necessary permissions to create a custom audience. This includes having access to the video you want to use and any data associated with it. - **Video Source:** You will need a Meta source video that you want to use to create the custom audience. The video can be uploaded to Meta or it can be an external video that you share on Meta. - **Pixel Tracking Code**: You will need to have a pixel tracking code installed on your website. This code helps track the actions of users who have visited your website, including those who have interacted with your video. - **Audience Specification:** You will need to specify the audience you want to create. This includes selecting the demographic, geographic, and other targeting parameters for your audience. Once you have all these requirements in place, you can create your custom audience based on the Meta source video. ### Follow the steps below | Connect to your Meta Business manager Go to the “**Audiences**” area and select “**Create Audience**”, then choose “**Custom Audience**” | [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio621941569ae338c0137a3bd86bfca98a2Screen+Shot+2022-11-23+at+10.12.43+AM-3.png?width=261&height=325&name=downloads.intercomcdn.comio621941569ae338c0137a3bd86bfca98a2Screen+Shot+2022-11-23+at+10.12.43+AM-3.png)](https://downloads.intercomcdn.com/i/o/621941569/ae338c0137a3bd86bfca98a2/Screen+Shot+2022-11-23+at+10.12.43+AM.png?expires=1738759500&signature=a39c20f1e4fd8f952631b1b97e6ecb4f287412097a4ff06ea36c8f44bf2730b0&req=ciImH81%2FmIdWFb4f3HP0gP7VC%2BKusqQ6sXLuiqQD%2F0OujYLefFPPWNLlbtDN%0AzF8%3D%0A) | | --- | --- | | When the pop-up window opens, you can select “**Video**” and then "**Next**". | [![](https://downloads.intercomcdn.com/i/o/740544624/5cd53344a7d7628471be55a4/Screen+Shot+2023-05-12+at+4.03.07+PM.png?expires=1738759500&signature=074988c2dbb1f65b655d909916052884e8a318486e39aab773e93a7a28475188&req=cyQnE816m4NbFb4f3HP0gJH%2BFWhaWy87rpA0ftQNnE4G%2BJi%2FZhJ%2FWFUU18E1%0A7yI%3D%0A)](https://downloads.intercomcdn.com/i/o/740544624/5cd53344a7d7628471be55a4/Screen+Shot+2023-05-12+at+4.03.07+PM.png?expires=1738759500&signature=074988c2dbb1f65b655d909916052884e8a318486e39aab773e93a7a28475188&req=cyQnE816m4NbFb4f3HP0gJH%2BFWhaWy87rpA0ftQNnE4G%2BJi%2FZhJ%2FWFUU18E1%0A7yI%3D%0A) | | You can then select the type of engagement and the video for which you want to get an audience. | [![](https://downloads.intercomcdn.com/i/o/740546955/917d3a5f7d1957adeb048f46/Screen+Shot+2023-05-12+at+4.13.26+PM.png?expires=1738759500&signature=d82336f496a609c7b5bb09c4c8f360bc954d43c66b41b9c9780b4a07e8e9347b&req=cyQnE814lIRaFb4f3HP0gNHjyMnN4DxCoDs9QK9iERhmMhYRQNdWkeoONcnn%0AXjw%3D%0A)](https://downloads.intercomcdn.com/i/o/740546955/917d3a5f7d1957adeb048f46/Screen+Shot+2023-05-12+at+4.13.26+PM.png?expires=1738759500&signature=d82336f496a609c7b5bb09c4c8f360bc954d43c66b41b9c9780b4a07e8e9347b&req=cyQnE814lIRaFb4f3HP0gNHjyMnN4DxCoDs9QK9iERhmMhYRQNdWkeoONcnn%0AXjw%3D%0A) | | Choose the number of retention days and name your custom audience, then click on **"Create audience".** | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio7405492168d08d0c6d6e01faa32759ff4Screen+Shot+2023-05-12+at+4.16.02+PM-1.png)](https://downloads.intercomcdn.com/i/o/740549216/8d08d0c6d6e01faa32759ff4/Screen+Shot+2023-05-12+at+4.16.02+PM.png?expires=1738759500&signature=3c8f5cef78a5dd83755f72de9b86e6a1811b824b02771ba1ff2ca213d8d4f05b&req=cyQnE813n4BZFb4f3HP0gL8Rd3j3zcK6Iyf17L4ApKHX3LAYe735SLzZTpu4%0AgEL02bcvQ45oDWZ8HA%3D%3D%0A) | |   👉 Now that this is done, you have the option to create a Lookalike audience, an ad, or another Custom audience. In order to profile this audience in the platform, **we strongly recommend that you create a Lookalike audience** based on the Custom you just created. | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio740552308c91addbfbff3e03774a612a7Screen+Shot+2023-05-12+at+4.19.12+PM-1.png)](https://downloads.intercomcdn.com/i/o/740552308/c91addbfbff3e03774a612a7/Screen+Shot+2023-05-12+at+4.19.12+PM.png?expires=1738759500&signature=e4d55ddab93b081a97f8cf2fa8fd085f316d6bceb6e31630d9e6eb7ef71f0368&req=cyQnE8x8noFXFb4f3HP0gLKR9OaB63%2FfldMwzQ1C1Bf7ctynjo4VvEfV8vzj%0ApkscFNt12Eu%2B%2F33wxA%3D%3D%0A) | -   **📚 Learn more from the Meta knowledge base:** - [About customer list audience](https://www.facebook.com/business/help/341425252616329?id=2469097953376494) - [Create a customer list custom audience](https://www.facebook.com/business/help/170456843145568?id=2469097953376494) - [Edit a customer list custom audience](https://www.facebook.com/business/help/403733729689975?id=2469097953376494) - [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content) - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed) - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup) - [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en) - [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) - [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en) - [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content) - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem) - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages) - [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content) - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up) - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) www.audiense.com Help Center Copyright © 2026, Audiense