Discover why and what to do when you have a Lookalike audience displayed at -1 when importing into Soprism
👉 If you are reading this article, it is most likely because you are confused about this situation. Let's find out why you have a -1 displayed instead of your audience size.
The way Soprism handles the information for import is the same for Lookalikes and Custom audiences. This article will give you some points to check in order to eliminate the potential possible reasons for a "-1" error on the platform.
What to check?
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Verify Audience Size in Meta Business Manager:
- Ensure that your Lookalike audience has an estimated reach displayed in Meta Business Manager. If the audience size isn't specified or the audience isn't marked as "ready," SOPRISM may not process it correctly.
- Ensure that your Lookalike audience has an estimated reach displayed in Meta Business Manager. If the audience size isn't specified or the audience isn't marked as "ready," SOPRISM may not process it correctly.
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Confirm Geolocation Settings:
- All audiences require a defined geolocation to be profiled by SOPRISM. While Meta typically prompts for a geolocation when creating a Lookalike audience from a Custom audience, some versions of Business Manager might not. Ensure that a geolocation is set for your Lookalike audience.
- All audiences require a defined geolocation to be profiled by SOPRISM. While Meta typically prompts for a geolocation when creating a Lookalike audience from a Custom audience, some versions of Business Manager might not. Ensure that a geolocation is set for your Lookalike audience.
👉 Once checked
If after checking, your audience still displays -1 when imported into Soprism, please feel free to contact our technical support. We are at your disposal to assist you at every step.