It’s possible to add your Instagram account to Audiense and carry out some of the same actions that are possible with your standard Twitter account.
Add an Instagram account
Click on the default (+) panel on the homepage.
the following window appears.
Select Instagram Account and grant Audiense permission to access the account. Here you can read more about accounts and sources.
You can switch between your Twitter account and your Instagram account at any time using the account drop-down menu on the breadcrumb bar.
When browsing an Instagram account on Audiense you will notice that many functionalities of a standard Twitter account are not available.
On the homepage you will see:
- My Instagram accounts – These are your owned Instagram accounts.
On the dashboard the main panel is the community insights widget.
There are a number of other panels on the dashboard which show summaries of new data after each sync. These are:
- New followers
- Recent unfollows
- Not following you back
- “Low follow ratio” users you follow
- You aren’t following back
- “Low follow ratio” followers
- Influential people you follow
- Influential followers
- Recently followed
- Following bio tag cloud
- Followers bio tag cloud
When viewing the community wall of Instagram users the community bottom bar has some limitations in comparison with a Twitter account. The search/filter sidebar also has more limited search and filter options than the standard sidebar (See discover new Instagram users below) and also the user card has more limited options.
– Order by drop-up menu
– All Criteria drop-up menu
- Save filter – Save the filter for future use.
- Add tags to all – Add a tag to all the users.
- Insights report – Create a Community Insights report for all the users.
- Export to PDF – Export all the users to a .PDF file.
- Export to XLSX – Export all the users to a .XLSX file.
- Add to audience – Add all the users to an audience.
– Selected drop-up menu
- Add to whitelist – Add the selected users to your whitelist.
- Add to blacklist – Add the selected users to your blacklist.
- Remove from whitelist – Remove the selected users from your whitelist.
- Remove from blacklist – Remove the selected users from your blacklist.
- Force unfollow – Force the selected users to unfollow you.
- Add tags – Add tags to the selected users.
- Block – Block the selected users.
- Unblock – Unblock the selected users.
- Select all – Select all the users on the current page.
- Unselect – Unselect the users that are currently selected.
- Add to audience – Add all the selected users to an audience.
The top menu bar is also limited in comparison with the standard Twitter account top menu bar.
the analytics drop-down menu is limited to:
– Community Insights
This gives useful insights about the community. The panels available on the Community Insights report are:
- Entity type
- Number of people they are following
- Bio tag cloud
– Followers retention/churn
Analyse how many followers you retain or lose over time. This report gives the same information as the followers retention/churn report of a Twitter account.
the Target drop-down menu is limited to:
– Discover new Instagram users
Find new Instagram users to target and follow. We recommend that you follow a maximum of 20 users per hour on Instagram.
The search/filter sidebar has more limited search and filter options than the standard sidebar.
Influence and activity filters
- Followers/Following Ratio
- with URL
- without URL
- Entity Type
The Custom filters and Tags tabs are the same as in standard Audiense for Twitter. You can also save a filter as you can when searching a Twitter account.
Instagram advanced search syntax
As with Twitter you can use the advanced search syntax with Instagram to refine your search query using multiple criteria and operators to get more specific and targeted search results.
The guidelines for performing a user search with advanced syntax in the search field are:
- Search criteria and operators are not case sensitive so lowercase or uppercase are both valid.
- The operator AND (or a space) returns users with both words in the search field.
- e.g. marketing AND social (marketing social) returns users with both of these two words.
- The operator OR returns users with either word in the search field.
- e.g. marketing OR social returns all users with either either of these two words.
- The operator NOT returns all users without that specific word in the search field.
- e.g. marketing NOT social returns users with marketing but not social.
- Single or Double quotations search for an exact phrase,
- e.g. ‘social media’ or “social media”.
You can use the name and bio fields in the search/filter sidebar to enter your keywords or you can use the general search field at the top.
The criteria of the search query is shown in the breadcrumb bar.
If you use the general search field the categories (name, bio) must be followed by a colon (:). However, there are other search options you can use in the general search field.
- For screenname/handle searches write: screenname:_____
To search for a specific user screenname write, for example: screenname:@amnestyuk or screenname:amnestyuk.
- For tag searches write: tag:_____
To find those users who have a specific tag added to their profile.
A very useful search option is to search the notes you have applied to any users.
- For notes searches write: notes:_____
To find those users with the word “important” in their notes write: notes:important.
Unfortunately, as of June 2016, Instagram third-party analytics is no longer possible as the Instagram API has been changed. We’re working to bring you new Instagram insights.