You must create an audience for your report. In order to create an audience you will need to select Create New Report.
Then name your report and select next step.
Then define your Audience. Select the criteria you wish to use to:
Biography: The bio text given in the profile
Followers: Follows any of the accounts
Gender: Any, female, male
Age: Age range
Entity Type: Brand or Person
Language: What language does this person speak
Click apply and continue to add criteria to build up the characteristics of this audience. You are also able to use the OR button to add more expressions to your query to create the perfectly refined audience. You can easily remove whole expressions or individual conditions by clicking remove expression or the remove bin icon respectively.
When you are done click ‘create report’ and then select launch. Return to your dashboard and allow your report to generate.