To create a report click on create new report in the top right hand corner.
Give your report a cool (memorable) name! And select Next step
You will then have the option to create your audience based on profiles, on conversations or an existing file:
Once you have created your audience: Click 'Launch' and allow around 6 hours for your report to generate.... we will send you an email once it is ready!
Based on Profiles Attributes
Basic Audience Insights Manager:
Combine filters to create your perfect audience: Country (drop down), then Interests, Job title, Bio keyword, Followers...
Country: This is a drop down list, click and scroll to select the country you'd like.
Interests, Job title, Bio keyword, Followers: You can type any of them in the free text field:
- Followers (following a twitter handle)
- Job title
- Bio keyword
And select from the drop down..... eg: 'sports'
You may add more than one term. However the audience will be made up of at least one of the criteria listed, not a combination (in addition to the country).
Advanced Audience Insights Manager:
This is one of Audiense’s most powerful features, which allows you to define and create very detailed and targeted audiences. Select 'here' at the bottom of the basic audience insights manager page.
Name your audience (if you are a legacy connect customer you can add a pre-created audience)
Select the button and create the perfect audience for you by using the filters provided.
There is a wide variety of filter categories: age, biography, entity, followers, gender, interests, job title, language or location. Click 'Apply' every time you add a new filter. Want some ideas around the perfect filters to use to create your target audience? Check out this article!
When you have correctly identified your audience criteria then select
Remember this audience manager supports:
- Boolean operators: this means you are able to use the OR or AND to apply additional features. For example:
- Finding people based in Spain OR the United Kingdom
- Finding people based in Spain AND the United Kingdom
- Inclusion and exclusion rules
Based on Conversations
Based on Monitoring
Type the keywords you'd like to monitor and separate each by either a comma or by hitting enter. This could be the keywords/hashtags, handle mentions (twitter handles) or URLs.
Note: The search will be limited to 20K tweets and will find matches for the past 30 days.
Based on a File
Create an audience for your report by uploading a TXT file containing a list of Twitter user IDs OR a list of Twitter Handles.
First select 'Upload your audience' option.
You will then be asked to upload this file (in TXT format). You will need at least 100 Twitter user Ids/ Twitter handles for this report to generate and each ID should be on a separate line.
Press Next step and launch your report!
FAQs: Why do I need 100 users for this?, Why do I need one user per line? How do I convert my document to TXT format?