Create your Target Audience:

To create a report click on create new report in the top right hand corner.

Give your report a cool (memorable) name! And select next step   

You will then have the option to create your audience based on profiles or on conversations:

• Based on Profile Attributes
• Based on Conversations
• Based on a File
• Based on a Pulsar Data Set

Based on Profiles Attributes

Through the Basic Audience Insights Manager or Advanced Audience Insights Manager (Note: the Advanced Insights Manager is only available for paid subscriptions).

Once you have created your audience: Click 'Launch' and allow around 6 hours for your report to generate.... we will send you an email once it is ready!

Basic Audience Insights Manager:

Combine filters to create your perfect audience: Country (drop down), then Interests, Job title, Bio keyword, Followers...

Country: This is a drop down list, click and scroll to select the country you'd like. 

Interests, Job title, Bio keyword, Followers: You can type any of them in the free text field: 

• Followers (following a twitter handle) 
• Interests
• Job title
• Bio keyword

And select from the drop down..... eg: 'sports'

You may add more than one term. However the audience will be made up of at least one of the criteria listed, not a combination (in addition to the country). 

Advanced Audience Insights Manager:

To create more a targeted audience select the Advanced Audience Manager. Select 'here' at the bottom of the basic audience insights manager page.

Name your audience (if you are a legacy connect customer you can add a pre-created audience)

Select the  button and create the perfect audience for you by using the filters provided. Want some ideas around the perfect filters to use to create your target audience? Check out this article!

Remember, you are able to use the OR or AND to apply additional features. For example:

• Finding people based in Spain OR the United Kingdom
• Finding people based in Spain AND the United Kingdom

Click 'Apply' every time you add a new filter.

When you have correctly identified your audience criteria then select  

Based on Conversations

Based on Monitoring

Type the keywords you'd like to monitor and separate each by either a comma or by hitting enter. This could be the keywords/hashtags, handle mentions (twitter handles) or URLs. 

Note: The search will be limited to 20K tweets and will find matches for the past 30 days.

Based on a File

Create an audience for your report by uploading a TXT file containing a list of Twitter user IDs OR a list of Twitter Handles.

First select 'Upload your audience' option.

You will then be asked to upload this file (in TXT format). You will need at least 100 Twitter user Ids/ Twitter handles for this report to generate and each ID should be on a separate line.

Press Next step and launch your report!

FAQs: Why do I need 100 users for this?, Why do I need one user per line? How do I convert my document to TXT format?