Audiense Insights allows you to choose from 8 different filters. Add as many filters as you wish to create your perfect audience! See the different filters below.
Followers: Choose the Followers filter if you want to find people who are interested in a certain brand or person. Simply type in their twitter handle to create an audience of people who follow X.
The below example: Include anyone who follows Minnesota @vikings but exclude anyone of these people who also follow the green bay @packers.
Age: If you'd only like to understand certain age ranges, check these boxes.
Biography: Segment by how people describe themselves.Type in free text and separate by a comma or press enter. Eg: 'runner' or 'belieber'
Entity Type: If you'd only like to understand people or brands check one of these boxes.
Gender:
Interests: Segment by Interest category. Type in free text and search for different interests categories from the standard IAB
Level 1 interests:
- Art and entertainment
- Automotive and vehicles
- Business and industrial
- Careers
- Education
- Family and parenting
- Finance
- Food and drink
- Health and fitness
- hobbies and interests
- Home and garden
- News
- Pets
- Real estate
- Science
- Shopping
- Society
- Sports
- Style and fashion
- Technology and computing
- Travel
Job Title: Segment by Job Title. Type in free text and separate by a comma or press enter. Eg: Head of marketing, CMO, marketing manager...
Language: Segment by language, type in free text and the languages will auto populate, click and select your language.
Location: Segment by location, type in free text and the locations will auto populate, click and select your location.
