Understand how we partnered with Pulsar to engage with the influential masses and #rethinkinfluence. Learn:
- The concept of an ‘Audience First’ approach in order to create bespoke micro influencer and audience panels which are more relevant to the brands than ever before.
- How to utilise the latest Pulsar and Audiense platform integration. We will go through how you can add context to your social search, which then you can look to go deep and segment and re-segment to find the most appropriate audience panel.
- How to delve into their conversation to learn about their affinities, behaviours and find out how they perceive specific brands and topics.