The default baseline will be either the ¨Global¨ audience. OR when you are viewing the insights for one of the segments, the default baseline will be the original full audience analysed in the report.
See how to use our baseline feature here
Articles in this section
- How do I use the baseline comparison?
- What is Audiense Insights?
- What solutions does Audiense Insights offer?
- How do you use Audiense Insights?
- What is the Insights Summary View?
- Insights Intelligence Reports: Why are the segments so small?
- What is the baseline?
- What is the default baseline?
- Why are the socioeconomics the same as the baseline/Across all segments?
- What does order by Affinity or Uniqueness mean?