This section shows the most relevant content (based on shares), the most unique and used keywords and the most relevant form of content your audience has an interest in.
When you first get to this tab you will see a timeline of Hot content which is the most shared links. You will be able to see the most popular keywords, and most relevant formats (Links, Photos, Gifs, Video). You are then able to Hot posts – the social posts the audience has shared the most.