This section powered by IBM Watson provides information about the personality of the audience analyzed.
There are two main categories of information:
- The Big Five personality dimensions or how people engage with the world.
- What drives them. This area includes two models:
- Needs – The aspects of a product that is likely to resonate with the audience
- Values – The motivation factors that influence their decision-making
- IBM Watson docs
- How is the Personality tab calculated?
- Getting the Most out of Personality Insights
- How do I use Personality Insights Tab