Social contacts in Audiense are the sum of:
- The users who follow you (followers) and the users you follow (following) of your account(s).
- The contacts (followers + following) from any account(s)/source(s) you add to Audiense.
For example, if you have 2000 followers and you follow 150 and you are also analysing a competitor with 10 000 followers and following 5000 (users they follow), your total social contacts = 17 150.
The amount of the social contacts for each account is subject to their allowance based on each contract. In case the social contacts be consumed, the user can delete audiences that had created and a part of their allowance will be returned. Otherwise, there is also the chance of purchasing more social contacts (i.e. allowance), in order to proceed successfully with their projects.