Leverage audience insights to create personalized marketing strategies and reach your ideal audience by placing highly-targeted Twitter ads. Our lookalike modeling finds users with interest patterns that match closest to your report members. Affinio then delivers a custom list of users directly to your Twitter ad account.
Affinio requires OAuth access to a Twitter account in order to send lookalike audiences. The Twitter account(s) that you provide OAuth access for should be tied to the Twitter account you want to advertise on behalf of. In other words, you may use your personal credentials to sign in or you may use a companies, either way Affinio only requires one token.
Depending on how you use the Twitter ads platform:
- You will sign in with your company’s credentials because you don’t personally have Ad Manager access
- You will sign in with your own credentials because you have been granted Ad Manager access to your company or multiple companies