--- title: Personality Tab of Insights Reports description: "This section powered by IBM Watson (AI), provides information about the personality of the audience analyzed. There are two main categories of information: We also offer Personality-based recommendati" --- [Skip to content](https://help.audiense.com/knowledge/personality-tab-of-insights-reports#main-content) - [English](https://help.audiense.com/knowledge/personality-tab-of-insights-reports) - [Español](https://help.audiense.com/es/knowledge/pestaña-de-personalidad-de-insights-reports) English Show submenu for translations ![logo-insights-color](https://help.audiense.com/hs-fs/hubfs/logo-insights-color.png?width=113&height=30&name=logo-insights-color.png) Open main navigation Close main navigation - - [English](https://help.audiense.com/knowledge/personality-tab-of-insights-reports) - [Español](https://help.audiense.com/es/knowledge/pestaña-de-personalidad-de-insights-reports) English Show submenu for translations - - [Contact us](https://help.audiense.com/knowledge/kb-tickets/new) [Contact us](https://help.audiense.com/knowledge/kb-tickets/new?hsLang=en) Insights by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Insights & Connect Knowledge Base](https://help.audiense.com/knowledge?hsLang=en) 2. [Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en) 3. [Audience Intelligence Reports](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audience-intelligence-reports) # Personality Tab of Insights Reports This section powered by IBM Watson (AI), provides information about the personality of the audience analyzed. There are two main categories of information: 1. The **Big Five** **OCEAN personality types**, which are **Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism,** that together form the acronym **OCEAN**. These five traits represent broad domains of human behaviour and account for differences in both personality and decision making. 2. **What drives them**. This area includes two models: We also offer Personality-based recommendations for effective messaging, in terms of tone-of-voice, aesthetics, semiotics, language and brand position. You can download our PDF Guide, which provides recommendations on each extreme represented in the Big Five personality traits (high and low) via the button shown below.   ![Screenshot 2021-09-01 at 17.40.14](https://help.audiense.com/hs-fs/hubfs/Screenshot%202021-09-01%20at%2017.40.14.png?width=688&name=Screenshot%202021-09-01%20at%2017.40.14.png) Related articles:  - [How is the Personality tab calculated?](https://help.audiense.com/hc/en-gb/articles/360017833131?hsLang=en) - [Getting the Most out of Personality Insights](https://help.audiense.com/knowledge/getting-the-most-out-of-personality-insights?hsLang=en) - [How do I use Personality Insights Tab](https://help.audiense.com/knowledge/how-do-i-use-personality-insights-tab?hsLang=en)   - [Getting Started](https://help.audiense.com/knowledge/getting-started?hsLang=en#main-content) - [Getting started with Audiense Insights](https://help.audiense.com/knowledge/getting-started?hsLang=en#getting-started-with-audiense-insights) - [Getting started with Audiense Connect (Twitter Marketing Plan)](https://help.audiense.com/knowledge/getting-started?hsLang=en#getting-started-with-audiense-connect-twitter-marketing-plan) - [Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#main-content) - [Audience Intelligence Reports](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audience-intelligence-reports) - [Audiences: types and definitions](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audiences-types-and-definitions) - [How our customers use Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#how-our-customers-use-audiense-insights) - [Audiense Integrations](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audiense-integrations) - [Video Tutorials & Strategic Guides](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#video-tutorials-strategic-guides) - [Audiense Connect](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#main-content) - [Basic Navigation](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#basic-navigation) - [Audiences](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#audiences) - [Analytics](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#analytics) - [Engagement](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#engagement) - [Audiense Monitoring](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#audiense-monitoring) - [Understanding your Account](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#main-content) - [Feedback & Support](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#feedback-support) - [Audiense Insights](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#audiense-insights) - [Audiense Connect: Twitter Marketing](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#audiense-connect-twitter-marketing) - [Plans & Billing](https://help.audiense.com/knowledge/plans-billing?hsLang=en#main-content) - [Payments & Cancellations](https://help.audiense.com/knowledge/plans-billing?hsLang=en#payments-cancellations) - [Add-ons](https://help.audiense.com/knowledge/plans-billing?hsLang=en#add-ons) - [How-to's & FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#main-content) - [Audiense Insights How-to's](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-insights-how-tos) - [Audiense Insights FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-insights-faqs) - [Audiense Connect How-to's](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-connect-how-tos) - [Audiense Connect FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-connect-faqs) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://audiense.com) Help Center Copyright © 2026, Audiense