Audience Definition Limitations
When defining an audience in Digital Intelligence for LinkedIn, it’s important to be aware of certain limitations imposed by LinkedIn on attribute combinations. These restrictions may result in incompatibility errors if not followed.
Attribute Combination Limitations
Some attributes cannot be used together, either:
-
Within the same AND relation, or
- Across inclusion and exclusion (e.g., one used in "Include", the other in "Exclude")
Incompatible Attribute Pairs
| Attribute | Incompatible with |
|---|---|
|
People who work at |
- Industries - Company size - Company revenue - Company growth |
|
Job titles |
- Job functions - Seniorities |
Minimum Attribute Requirements
All audience definitions must include location and at least one other targeting attribute (excluding age, gender, or language).
This means an audience cannot be defined by:
-
Only one location
-
Location + age
-
Location + gender
-
Location + language
At least one additional segment (e.g., job title, industry, company size) must be included.
Hot tip 🔥 Always start with a required location and then add a meaningful professional or firmographic attribute to ensure your audience definition is valid.