How are the insights I get in my DI for LinkedIn report build?

The insights you get from DI for LinkedIn are built from a unique combination of digital signals, both inside and outside LinkedIn’s ecosystem. This makes it one of the most comprehensive and powerful datasets available for B2B audience understanding.

The insights comes from 3 layers of data: 

• The information that users have explicitly shared with LinkedIn. It includes demographics, socioeconomics, geolocation etc. 
• The data generated by LinkedIn algorithms, which infer the real-time interests of each member based on their behavior. These probabilistic insights are the same ones that power LinkedIn’s own successful Ads platform.
• The data structured and augmented by Audiense. 

By combining declarative data (what users say), probabilistic data (what LinkedIn infers), and structured augmentation (how Audiense organizes it), DI for LinkedIn provides a powerful, multi-dimensional view of your audience. This enables more precise segmentation, deeper insights, and stronger campaign outcomes.