The first step in the creation of a report is to define the audience you’d like to analyse.
- Give a name to your report.
- Define the location of your audience: it is required to define a location in your audience definition. You can include multiple locations. You can also type in "Global" to select all continents.
- Define your target audience by using a set of attributes such as: age, gender, followed companies, groups, interests, job titles, skills, seniority, and more.
- You can use AND and OR operations between different attributes.
- Exclude any attributes if you like: exclusions will always be applied on top of the entire definition.
- Audience size limitations: Your audience must be bigger than 300 members and smaller than 100M members. Read more about best practices
- Audience size estimation: see the audience size estimation as you input an attribute into your definition in the top right-hand side of the page.
- Audience definition summary: Provide a summary of your audience definition as you create your audience.
This can also be found in the report by clicking on the audience baseline buttons:
Baseline
To ensure that our reports provide you with useful insights and are put into context, the data is compared against a baseline audience. This baseline audience will be a location baseline. In other words, it will mirror the location you have set for your target audience.
⚠️ Limit: You can create up to 4 reports per day per account.