The interest and trait tab of your DI for LinkedIn report, shows you:
Top Interests: the interest categories identified by and inferred from the audience members’ actions and engagement with content on LinkedIn.
Followed Companies: the most followed companies by your audience members.
Groups: LinkedIn groups to which your audience members belong.
Behaviors and Traits: traits of your audience members based on actions they take on LinkedIn, their profile, device preferences, and/or general location.
Device Preferences: The devices your audience members may own or use on a regular basis.
