---
title: The Interest & Traits Tab
description: Discover audience interests, traits, followed companies, group memberships, and behaviors based on LinkedIn engagement, profile data, and platform activity.
---

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# The Interest & Traits Tab

![Screen Shot 2025-05-16 at 1.30.19 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-05-16%20at%201.30.19%20PM.png?width=670&height=83&name=Screen%20Shot%202025-05-16%20at%201.30.19%20PM.png)

The interest and trait tab of your DI for LinkedIn report, shows you: 

**Top Interests:** the interest categories identified by and inferred from the audience members’ actions and engagement with content on LinkedIn.  
![Screen Shot 2025-08-21 at 1.08.05 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-08-21%20at%201.08.05%20PM.png?width=670&height=225&name=Screen%20Shot%202025-08-21%20at%201.08.05%20PM.png)

**Followed Companies:** the most followed companies by your audience members.

![Screen Shot 2025-08-21 at 1.09.10 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-08-21%20at%201.09.10%20PM.png?width=670&height=374&name=Screen%20Shot%202025-08-21%20at%201.09.10%20PM.png)

**Groups:** LinkedIn groups to which your audience members belong.

![Screen Shot 2025-08-21 at 1.09.49 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-08-21%20at%201.09.49%20PM.png?width=670&height=371&name=Screen%20Shot%202025-08-21%20at%201.09.49%20PM.png)

**Behaviors and Traits:** traits of your audience members based on actions they take on LinkedIn, their profile, device preferences, and/or general location.

![Screen Shot 2025-08-21 at 1.10.28 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-08-21%20at%201.10.28%20PM.png?width=670&height=375&name=Screen%20Shot%202025-08-21%20at%201.10.28%20PM.png)

**Device Preferences:** The devices your audience members may own or use on a regular basis.

![Screen Shot 2025-08-21 at 1.12.01 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-08-21%20at%201.12.01%20PM.png?width=670&height=372&name=Screen%20Shot%202025-08-21%20at%201.12.01%20PM.png)

 

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