What can I do with LinkedIn report insights?
LinkedIn audience insights from DI forLinkedIn go far beyond demographics—they’re designed to unlock real-world applications and actions you can take across marketing, strategy, sales, and recruitment.
Here are some of the most common and powerful use cases:
- Smarter Targeting: Use insights to better understand audience attributes and probabilistically target similar groups on or off LinkedIn.
- Competitive Intelligence: Compare your audience with competitors' employees or followers, your broader industry, an aspirational brand, etc. This helps identify strengths, gaps, or strategic opportunities.
- Loyalty and Brand Overlap: Explore followers' intersections between your company and others to measure brand loyalty, evaluate partnership effectiveness and spot potential acquisition targets.
- Whitespace Analysis: Find where your audience over- or under-indexes compared to the general population—great for identifying untapped messaging angles or strategic whitespace.
- Market Expansion: Run reports across multiple countries to build a market-specific landscape and understand regional variations in your audience.
- Media Planning: Identify which media companies your audience follows to inform smarter channel selection and media buying strategies.
- Alumni & Education Strategy: Reveal the top schools and universities attended by your audience—perfect for alumni outreach or targeted educational campaigns.
- Group Discovery: Uncover relevant LinkedIn Groups your audience engages with. Consider joining or contributing thought leadership to increase visibility and influence.
- Industry Deep Dives: Query specific industries or company categories to study niche segments or verticals.
- Recruitment Planning: Use insights to refine recruitment efforts—identify titles, skills, or workers at target companies that match your ideal candidates.
- Partnership & Collaboration: See which brands and companies your audience follows to uncover new partnership opportunities, co-marketing ideas, or influencer collabs.