---
title: What can I do with LinkedIn report insights?
description: LinkedIn audience insights from DI-LinkedIn go far beyond demographics—they’re designed to unlock real-world applications and actions you can take across marketing, strategy, sales, and recruitment.
---
[Skip to content](https://help.audiense.com/linkedin/what-can-i-do-with-linkedin-report-insights#main-content)
English
Show submenu for translations
Open main navigation
Close main navigation
- English
Show submenu for translations
- [Contact us](https://help.audiense.com/linkedin/contact-support)
[Contact us](https://help.audiense.com/linkedin/contact-support?hsLang=en)
Digital Intelligence by Audiense knowledge base
- There are no suggestions because the search field is empty.
1. [Linkedin Knowledge Base](https://help.audiense.com/linkedin?hsLang=en)
2. [Use Cases](https://help.audiense.com/linkedin/use-cases?hsLang=en)
# What can I do with LinkedIn report insights?
**LinkedIn audience insights** from DI forLinkedIn go far beyond demographics—they’re designed to unlock real-world applications and actions you can take across marketing, strategy, sales, and recruitment.
Here are some of the most common and powerful **use cases**:
- **Smarter Targeting:** Use insights to better understand audience attributes and probabilistically target similar groups on or off LinkedIn.
- **Competitive Intelligence:** Compare your audience with competitors' employees or followers, your broader industry, an aspirational brand, etc. This helps identify strengths, gaps, or strategic opportunities.
- **Loyalty and Brand Overlap:** Explore followers' intersections between your company and others to measure brand loyalty, evaluate partnership effectiveness and spot potential acquisition targets.
- **Whitespace Analysis:** Find where your audience over- or under-indexes compared to the general population—great for identifying untapped messaging angles or strategic whitespace.
- **Market Expansion:** Run reports across multiple countries to build a market-specific landscape and understand regional variations in your audience.
- **Media Planning**: Identify which media companies your audience follows to inform smarter channel selection and media buying strategies.
- **Alumni & Education Strategy:** Reveal the top schools and universities attended by your audience—perfect for alumni outreach or targeted educational campaigns.
- **Group Discovery**: Uncover relevant LinkedIn Groups your audience engages with. Consider joining or contributing thought leadership to increase visibility and influence.
- **Industry Deep Dives**: Query specific industries or company categories to study niche segments or verticals.
- **Recruitment Planning:** Use insights to refine recruitment efforts—identify titles, skills, or workers at target companies that match your ideal candidates.
- **Partnership & Collaboration:** See which brands and companies your audience follows to uncover new partnership opportunities, co-marketing ideas, or influencer collabs.
DI for LinkedIn insights empower teams across departments—**from marketing and strategy to HR and partnerships**.
- [Getting started](https://help.audiense.com/linkedin/getting-started?hsLang=en)
- [Report creation](https://help.audiense.com/linkedin/report-creation?hsLang=en)
- [Report Results](https://help.audiense.com/linkedin/report-results?hsLang=en)
- [Useful Features](https://help.audiense.com/linkedin/useful-features?hsLang=en)
- [Use Cases](https://help.audiense.com/linkedin/use-cases?hsLang=en)
- [FAQs](https://help.audiense.com/linkedin/faqs?hsLang=en)
[](https://audiense.com)
[mailto:email@email.com](mailto:email@email.com)
Copyright © 2025, Audiense