---
title: What insights can I get about my audience?
description: Explore rich audience insights in DI-Linkedin across demographics, job experience, interests, and companies—plus categorized views for easier analysis.
---

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# What insights can I get about my audience?

When you define an audience in DI-Linkedin, you gain access to a wide range of insights across multiple dimensions. These insights not only help you understand the composition of your audience, but also how they compare to a baseline.

Your insights are grouped into several key tabs: 

![Screen Shot 2025-05-16 at 10.48.05 AM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-05-16%20at%2010.48.05%20AM.png?width=670&height=88&name=Screen%20Shot%202025-05-16%20at%2010.48.05%20AM.png)

**👥 Sociodemographics,** get a snapshot of who your audience is:

- Demographics: Age, gender, location
- Education: Degrees, fields of study, and schools attended

**💼 Job Experience,** understand the professional background of your audience:

- Job titles and functions
- Skills and seniority levels
- Years of experience

**💡 Interests & Traits,** learn about what your audience cares about and engages with:

- Professional interests
- Followed companies and Linkedin groups
- Online behaviours

🏢 **Company,** get insights into where your audience works:

- Top employers
- Industry breakdown
- Company size and category
- Company revenue and growth rate

🧮 **Raw Insights **

**👥 Categories/Groups**: some insights—such as **Top Interests**, **Top Degrees**, and **Fields of Study** are organized into structured categories by Audiense to help you interpret the data more easily.

When insights are categorized, you'll see a **dual-panel layout**:

- **Right panel**: A flat list of all insights from LinkedIn, ordered by the selected score.
- **Left panel**: A hierarchical view of categories or groups that Audiense has applied to organize those insights.

![Screen Shot 2025-05-16 at 10.52.29 AM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-05-16%20at%2010.52.29%20AM.png?width=670&height=248&name=Screen%20Shot%202025-05-16%20at%2010.52.29%20AM.png)

Some categories may include **two levels of grouping**. Use the arrows to expand and explore subcategories.

You can also use the **search box** to quickly find specific insights or categories.

 

- [Getting started](https://help.audiense.com/linkedin/getting-started?hsLang=en)
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