When you define an audience in DI-Linkedin, you gain access to a wide range of insights across multiple dimensions. These insights not only help you understand the composition of your audience, but also how they compare to a baseline.
Your insights are grouped into several key tabs:
👥 Sociodemographics, get a snapshot of who your audience is:
- Demographics: Age, gender, location
- Education: Degrees, fields of study, and schools attended
💼 Job Experience, understand the professional background of your audience:
- Job titles and functions
- Skills and seniority levels
- Years of experience
💡 Interests & Traits, learn about what your audience cares about and engages with:
- Professional interests
- Followed companies and Linkedin groups
- Online behaviours
🏢 Company, get insights into where your audience works:
- Top employers
- Industry breakdown
- Company size and category
- Company revenue and growth rate
🧮 Raw Insights
👥 Categories/Groups: some insights—such as Top Interests, Top Degrees, and Fields of Study are organized into structured categories by Audiense to help you interpret the data more easily.
When insights are categorized, you'll see a dual-panel layout:
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Right panel: A flat list of all insights from LinkedIn, ordered by the selected score.
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Left panel: A hierarchical view of categories or groups that Audiense has applied to organize those insights.
Some categories may include two levels of grouping. Use the arrows to expand and explore subcategories.
You can also use the search box to quickly find specific insights or categories.