How MCPs work in Audiense? 

Audiense’s MCPs are specially built to connect artificial intelligence tools (in our case it's Claude) with your report data allowing you to explore insights more deeply and flexibly than ever before.

Purpose-built bridge between AI and your data

Each app has its own MCP which acts like a translator between AI and the data within your Audiense reports. It understands how Audiense data is structured, knows how to retrieve it securely, and delivers it in a format that AI tools can easily interpret and use. So when you ask something the MCP interprets your question and pulls just the relevant insight from your reports : no clicks, filters, or dashboard setup required.

Natural-language prompting, no code needed

Unlike APIs, MCPs are designed for human language input. You interact with them the same way you’d chat with an AI assistant. This means you don’t need to be technical to get advanced, tailored insights. 

💡 Our expert team has prepared and validated some suggested prompts for you to use, but we encourage you to try your own too. 

Advanced capabilities beyond what the App shows

Audiense apps typically show you high-level summaries and charts through a visual dashboard. MCPs go beyond that by letting you ask specific, complex questions of your data, unlocking insight that might not be available in the standard UI.

For example, compare data across multiple reports, summarize findings, spot changes and trends, etc.