What is MCP? 

Each Audiense app now comes with its own Model Context Protocol (MCP), a powerful, new way to bridge AI and your Audiense's reports.

Think of MCPs as an AI-native lens for data access and understanding: you ask targeted questions, and the MCP delivers precise, contextual insights without needing to do manual work. 

What is MCP? 

Each Audiense app has a special AI connection (the MCP, often compared to a “USB‑C port for AI”)  that helps you explore your report data in a smarter, easier way using simple questions, not code.

Here’s what that means for you:

• No technical setup required: You don’t need to deal with things like API keys, programming, or complex tools. If you can type a question, you can use an MCP.

• Based on existing app data: MCPs pull information from the same system that powers what you already see in the Audiense app, just presented differently through AI.

• Safe and secure: MCPs only work with summary-level (aggregated) data, like overall audience trends and insights. We never expose private or detailed raw data like individual tweets or user identities, so your data stays protected and compliant.

📚 Learn What is MCP from Claude