---
title: How often is the data updated?
description: "Data is updated monthly, so running the same report twice in one month won’t reflect changes. To track behavior over time, consider the monthly update cycle: each update looks one month back. For inst"
---

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# How often is the data updated?

Data is updated monthly, so running the same report twice in one month won’t reflect changes. To track behavior over time, consider the monthly update cycle: each update looks one month back. For instance, in October, the latest data will cover September. Google and YouTube data lag by an additional month, so an October report will show data up to August.

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