The Audience Tab helps you explore who engages with an influencer’s content providing insights into the demographics and characteristics of their followers, likers, or commenters.
This section allows you to compare audience segments and understand how engagement patterns differ depending on the social platform.
Platform Differences
Each platform provides unique audience data. Here’s how it varies:
- Instagram: audience insights are typically based on Followers and Likers. You can switch views to compare the characteristics of these two groups, for example, to see how closely the profiles of followers align with those actively engaging with posts.
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YouTube: audience insights extend further. In addition to Followers (Subscribers), you can also explore the characteristics of Commenters, offering a deeper understanding of the community driving discussions and reactions.
Age & Gender Distribution
Unlike most social platforms that combine age and gender into one chart, the Audience Tab shows them separately with one graph for gender and another for age. This makes it easier to clearly see how different age groups and genders engage with the influencer.
Why it matters? It helps quickly identify which audience segments are most engaged, compare followers with active engagers, see how well an influencer’s audience matches your target audience.
💡: Note that Audience type is only available for Influencer Report from Instagram
Other useful metrics
- Location by Country: Followers' location determined by analyzing location tags and language of recent posts, captions, and bios.
- Language: We determine historical followers langauge by analyzing caption of recent posts.
- Audience lookalikes: Audience lookalikes help you find influencers that have similar audience.
- Notable followers (0.01%): Top followers of this user with more than 1,000 followers.
