--- title: The Audience Tab description: The Audience Tab helps you explore who engages with an influencer’s content providing insights into the demographics and characteristics of their followers, likers, or commenters. This section allows --- [Skip to content](https://help.audiense.com/en/knowledge/demand-intelligence/the-audience-tab#main-content) English Show submenu for translations ![logo-demand-color](https://help.audiense.com/hs-fs/hubfs/logo-demand-color.png?width=119&height=30&name=logo-demand-color.png) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new) [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new?hsLang=en) Demand by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Demand Knowledge Base](https://help.audiense.com/en/knowledge/demand-intelligence?hsLang=en) 2. [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en) 3. [Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#influencer-report-results) # The Audience Tab The **Audience Tab** helps you explore who engages with an influencer’s content providing insights into the demographics and characteristics of their followers, likers, or commenters. This section allows you to **compare audience segments** and understand **how engagement patterns differ** depending on the social platform. ### Platform Differences Each platform provides unique audience data. Here’s how it varies: - **Instagram:** audience insights are typically based on **Followers** and **Likers**. You can **switch views** to compare the characteristics of these two groups, for example, to see how closely the profiles of followers align with those actively engaging with posts. ![Screen Shot 2025-11-13 at 3.06.59 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-11-13%20at%203.06.59%20PM.png?width=688&height=85&name=Screen%20Shot%202025-11-13%20at%203.06.59%20PM.png) - **YouTube**: audience insights extend further. In addition to **Followers (Subscribers)**, you can also explore the characteristics of **Commenters**, offering a deeper understanding of the community driving discussions and reactions. ![Screen Shot 2025-11-13 at 3.06.09 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-11-13%20at%203.06.09%20PM.png?width=688&height=85&name=Screen%20Shot%202025-11-13%20at%203.06.09%20PM.png) ### Age & Gender Distribution Unlike most social platforms that combine **age** and **gender** into one chart, the **Audience Tab** shows them **separately** with one graph for **gender** and another for **age**. This makes it easier to clearly see how different age groups and genders engage with the influencer. **Why it matters?** It helps quickly identify which audience segments are most engaged, compare followers with active engagers, see how well an influencer’s audience matches your target audience. ![Screen Shot 2025-11-13 at 3.10.42 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-11-13%20at%203.10.42%20PM.png?width=688&height=409&name=Screen%20Shot%202025-11-13%20at%203.10.42%20PM.png) 💡: Note that **Audience type** is only available for Influencer Report from Instagram ### Other useful metrics - **Location by Country:** Followers' location determined by analyzing location tags and language of recent posts, captions, and bios. - **Language:** We determine historical followers langauge by analyzing caption of recent posts. - **Audience lookalikes:** Audience lookalikes help you find influencers that have similar audience. - **Notable followers (0.01%):** Top followers of this user with more than 1,000 followers. ![Screen Shot 2025-11-13 at 3.26.12 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-11-13%20at%203.26.12%20PM.png?width=688&height=162&name=Screen%20Shot%202025-11-13%20at%203.26.12%20PM.png)     - [About Demand Intelligence](https://help.audiense.com/en/knowledge/demand-intelligence/about-demand-intelligence?hsLang=en) - [Demand Report Creation](https://help.audiense.com/en/knowledge/demand-intelligence/demand-report-creation?hsLang=en) - [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#main-content) - [Demand Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#demand-report-results) - [Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#influencer-report-results) - [Demand Useful Features](https://help.audiense.com/en/knowledge/demand-intelligence/demand-useful-features?hsLang=en) - [Use Cases](https://help.audiense.com/en/knowledge/demand-intelligence/use-cases?hsLang=en) - [FAQs](https://help.audiense.com/en/knowledge/demand-intelligence/faqs?hsLang=en) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) Help Center Copyright © 2026, Audiense