--- title: The Demographics Tab description: The Demographics tab is designed to help you uncover insights into the age and gender breakdown of any entity’s audience across multiple channels and locations. It provides side-by-side comparison fun --- [Skip to content](https://help.audiense.com/en/knowledge/demand-intelligence/the-demographics-tab#main-content) English Show submenu for translations ![logo-demand-color](https://help.audiense.com/hs-fs/hubfs/logo-demand-color.png?width=119&height=30&name=logo-demand-color.png) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new) [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new?hsLang=en) Demand by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Demand Knowledge Base](https://help.audiense.com/en/knowledge/demand-intelligence?hsLang=en) 2. [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en) 3. [Demand Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#demand-report-results) # The Demographics Tab The **Demographics tab** is designed to help you uncover insights into the age and gender breakdown of any entity’s audience across multiple channels and locations. It provides side-by-side comparison functionality that gives you a clear view of how two entities compare demographically, whether globally or at the country level. ![Audiense Demand - Demographics tab](https://help.audiense.com/hs-fs/hubfs/Audiense%20Demand%20-%20Demographics%20tab.png?width=688&height=376&name=Audiense%20Demand%20-%20Demographics%20tab.png) ### Two Columns, Two Perspectives The tab is structured into two main columns, allowing you to select and compare **two entities simultaneously**. At the top of each column, you can choose the entity and the location you want to analyze, either at a **global level** or broken down by **specific countries** using the location filter. This flexibility allows for both **entity-to-entity** and **market-to-market** comparisons. ![Audiense Demand - Demographics tab-1](https://help.audiense.com/hs-fs/hubfs/Audiense%20Demand%20-%20Demographics%20tab-1.png?width=688&height=376&name=Audiense%20Demand%20-%20Demographics%20tab-1.png) Each column features two key visualizations: ### **Age Distribution Graph** This graph shows the distribution of audience age ranges **from 13 to 65+ years old** across various channels. It gives a clear picture of how an entity’s audience is spread across different age groups on each channel. | Hover over the bars to view the **absolute numbers** of users by age group and channel.![Audiense Demand](https://help.audiense.com/hs-fs/hubfs/Audiense%20Demand.png?width=361&height=253&name=Audiense%20Demand.png)   | Focus your analysis by clicking on channel names to **hide or show specific channels**, helping you concentrate on what matters most.![Audiense Demand - Demographic IG data](https://help.audiense.com/hs-fs/hubfs/Audiense%20Demand%20-%20Demographic%20IG%20data.png?width=318&height=227&name=Audiense%20Demand%20-%20Demographic%20IG%20data.png)   | | --- | --- | ### **Gender Distribution Graph** This visualization breaks down the gender composition of an entity’s audience by channel. **How it works:** - The **horizontal axis** displays absolute numbers. - The **vertical axis** represents the different channels. - Just like in the age graph, you can **toggle Male or Female** to filter the view and isolate the gender you’re interested in. ![Audiense Demand - Gender distribution](https://help.audiense.com/hs-fs/hubfs/Audiense%20Demand%20-%20Gender%20distribution.png?width=688&height=337&name=Audiense%20Demand%20-%20Gender%20distribution.png) ### What sets Demand demographic insights apart? While demographic breakdowns are common across analytics platforms, here’s why **Demand Demographic tab stands out**: - **Multi-Channel Comparison:** Unlike many other platforms that limit demographic insights to a single view, our tool allows you to see **age and gender distribution across multiple channels simultaneously**. This helps you detect platform-specific trends and audience behaviors at a glance. - **Cross-Country Analysis:** with **both global and country-level data**, you can compare demographics not just between entities, but also **between markets**—empowering your regional strategy and international benchmarks. - **Dual-Entity Comparison:** easily compare two entities side-by-side to uncover similarities and differences in their demographic profiles. This is especially valuable for competitive analysis or partnership evaluations.   - [About Demand Intelligence](https://help.audiense.com/en/knowledge/demand-intelligence/about-demand-intelligence?hsLang=en) - [Demand Report Creation](https://help.audiense.com/en/knowledge/demand-intelligence/demand-report-creation?hsLang=en) - [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#main-content) - [Demand Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#demand-report-results) - [Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#influencer-report-results) - [Demand Useful Features](https://help.audiense.com/en/knowledge/demand-intelligence/demand-useful-features?hsLang=en) - [Use Cases](https://help.audiense.com/en/knowledge/demand-intelligence/use-cases?hsLang=en) - [FAQs](https://help.audiense.com/en/knowledge/demand-intelligence/faqs?hsLang=en) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) Help Center Copyright © 2026, Audiense