The Influencer Tab is one of the three key sections of your Influencer Report. Its main goal is to help you analyze influencer performance and understand engagement behavior in a clear, actionable way.
While every social platform offers different interfaces and metrics, this tab standardizes the most important insights so you can easily interpret and compare performance across channels.
The Influencer Tab focuses on individual influencer activity and engagement patterns. Here, you’ll find visualizations that go beyond what’s typically available in native platform analytics.
Let's dive in:
- Followers: Current followers count and growth compared to the previous month.
- Average comments: The average sum of comments of the last 30 posts.
- Average Reels Plays: The average sum of reels plays of the last 30 posts.
- Average Likes: The average sum of likes of the last 30 posts.
- Average Shares: The average sum of shares of the last 30 posts.
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Engagement Rate: Calculated as the average likes divided by the followers count.
After that you have 3 graphs that provide an overview of the influencer’s growth and engagement trends, showing the evolution of their followers, following, and the average sum of likes on their last 30 posts, each compared to the previous month to highlight performance changes over time.
Engagement Spread for Last Posts
In this section, engagement metrics are broken down into two separate visualizations:
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Likes spread for last posts
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Comments spread for last posts
Why two graphs?
Because the scale of likes tends to be much higher, comments often got visually lost, making it hard to assess both metrics fairly.
By splitting them:
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You can easily compare engagement types side-by-side.
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Screenshots are now clearer and more useful without needing to hover over tooltips for exact values.
This separation allows for better visual storytelling when sharing insights with your team or clients.
Then we follow with:
- Relevant Tags: Influencer relevant keywords cloud.
- Lookalikes (similar topics): Top relevant influencers writing on similar topics.
- Popular Hashtags #: Most frequently used #hashtags on the last 30 posts.
- Popular Mentions @: Most frequently used @mentions on the last 30 posts.
- Influencer Interests: We determine interests by analyzing posts for caption texts, @mentions, #hashtags and location tags.
- Influencer Brand Affinity: We determine brand affinities by analyzing posts for caption texts, @mentions, #hashtags and location tags.
- Contact: Contact details and social media URLs obtained from this profile and linked accounts.