What the Interests Tab does for you
You can now go beyond basic entity analysis and explore what truly drives your audience: their interests. It’s built to be intuitive, reduce the learning curve, and surface insights that are easy to understand and act on.
With this tab, you can:
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Uncover what your audience cares about most
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See which entities best align with those interests
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Compare multiple entities side by side
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Zoom in on specific markets with country-level filters
How it works
Interests Ranked by Average Penetration : We analyze your selected entities and measure how closely their audiences align with each interest category. Then, we rank those categories by average affinity — so you quickly see what stands out across all entities.
Click Into a Category: Click any interest (eg: Sport) to view a ranked list of entities based on the percentage of their audience that shares that interest.
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The higher the percentage, the stronger the alignment.
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Use the arrows to sort by:
- Entity: Alphabetical order
- Penetration: Affinity size in %
- Followers: Number of people
You can easily tailor your analysis using built-in tools that let you sort, filter, and search with precision. Whether you want to see top-performing entities first or uncover those with lower alignment, sorting options help you organize results in a way that fits your workflow.
If you're targeting a specific region, the country filter lets you zero in on local trends and identify which entities are most relevant in that market.
And when you already know what you’re looking for, the interest search makes it simple to find your category and instantly see how each entity stacks up.
Use cases you will love
- General Discovery: Browse through interests to get a feel for audience behavior. Spot trending topics and see which entities lead the way.
- Entity Deep Dive: Already have a few entities in mind? Dig into their audience interests to decide who’s the best fit for your next campaign or partnership.
- Market Deep Dive: Targeting a specific country? Explore interests in that region and see which entities are making the biggest impact.
- Category Deep Dive: Know exactly what your brand is about? Search for your core category and find the top entities whose audiences are into it.