The Summary is a new tab in Audiense Demand, designed to give you a quick, visually appealing overview of the key insights from your Demand reports. It acts as the overall presentation of each report, the very first thing you see when opening one. From here, you can easily grasp the highlights before diving into more detailed analysis.
What You’ll Find in the Summary
The Summary pulls together the most relevant, high-level findings about your audience and displays them in a clear, intuitive way. Specifically, it includes:
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Top Entities: The most relevant people, brands, or organizations in your audience’s landscape.
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Top Channels: Where your audience is most active and engaged.
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Top Countries: Geographic distribution of your audience.
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Audience Demographics:
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Age of the audience
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Gender distribution
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Search Trends (last 12 months): How interest in the top entities has evolved over the past year.
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Main Interests & Entities: Key topics your audience cares about, along with the most relevant entities for each.
Why It Matters
The summary tab is designed to give you instant clarity on the most important takeaways from your Demand report. It help you spot trends quickly without needing to navigate through detailed sections and provide a visual entry point that makes reporting more engaging and easy to share.
Use these firsts insights to guide your audience understanding, campaign planning, and strategic decision-making easily.