The Summary is a new tab in Audiense Demand, designed to give you a quick, visually appealing overview of the key insights from your Demand reports. It acts as the overall presentation of each report, the very first thing you see when opening one. From here, you can easily grasp the highlights before diving into more detailed analysis.
What You’ll Find in the Summary
The Summary aggregates your audience insights and displays them in a clean, intuitive way.
It includes:
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Top Entities
Discover the most relevant people, brands, or organizations shaping your audience’s landscape. -
Relevance per Channel
You will find the best Relevance per channel, which highlights top entities and top countries within each channel. -
Top Countries & Entity Relevance per Country
This section shows the geographic distribution of your audience (Top Countries), and for each country, the relevance of entities in that market. -
Engagement
Find the top 3 entities by total engagement, plus the total engagement broken down by channel. -
Search Trends (last 36 months)
See how interest in your top entities has evolved over the past 36 months (not 12). -
Audience Demographics
Includes:-
Age breakdown of the audience
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Gender distribution
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Main Interests & Entities
Check key themes your audience cares about, with associated top entities for each interest.
Why It Matters
The summary tab is designed to give you instant clarity on the most important takeaways from your Demand report. It help you spot trends quickly without needing to navigate through detailed sections and provide a visual entry point that makes reporting more engaging and easy to share.
Use these firsts insights to guide your audience understanding, campaign planning, and strategic decision-making easily.