The Search Trends tab provides a dynamic view of demand over time. It helps answer a few questions: Is demand for an entity rising or falling? Does the entity have a consistent, long-term interest?
Key features:
- Google Search: Covers 36 months.
- YouTube Search: Covers 12 months.
- Combined or standalone, these metrics highlight strong demand signals.
Insights:
- Rising demand may indicate a trending entity, ideal for short-term campaigns.
- Stable demand suggests longevity, which may suit long-term strategies.
To better analyze these trends over time, the Search Trends graph includes an improved zoom experience. You can select specific date ranges directly, making it easier to focus on relevant periods.
Here, compare 3 months 👆 vs. 1 year 👇
Filters let you:
- Focus on specific entities or countries.
- Zoom into a time frame.
- Customize visualizations by removing unnecessary entities.
Example: For an influencer with a large audience but declining search interest, focus on long-term relevance. For a trending entity, capitalize on its rising popularity for event-based campaigns.
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Please note, applying filters will show the results on both Google and YouTube search - you cannot itemize the filters for each.
