---
title: The Search Trends Tab
description: "The Search Trends tab provides a dynamic view of demand over time. It helps answer a few questions: Is demand for an entity rising or falling? Does the entity have a consistent, long-term interest? Ke"
---

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1. [Demand Knowledge Base](https://help.audiense.com/en/knowledge/demand-intelligence?hsLang=en)
2. [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en)
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# The Search Trends Tab

The **Search Trends** tab provides a dynamic view of demand over time. It helps answer a few questions: Is demand for an entity rising or falling? Does the entity have a consistent, long-term interest?

**Key features**:

- **Google Search**: Covers 36 months.
- **YouTube Search**: Covers 12 months.
- Combined or standalone, these metrics highlight strong demand signals.

**Insights**:

- Rising demand may indicate a trending entity, ideal for short-term campaigns.
- Stable demand suggests longevity, which may suit long-term strategies.

To better analyze these trends over time, the Search Trends graph includes a**n improved zoom experience**. You can select specific date ranges directly, making it easier to focus on relevant periods. 

![Screen Shot 2025-10-16 at 2.51.50 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-10-16%20at%202.51.50%20PM.png?width=688&height=304&name=Screen%20Shot%202025-10-16%20at%202.51.50%20PM.png)Here, compare **3 months 👆 vs. 1 year 👇**

![Screen Shot 2025-10-16 at 2.52.21 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-10-16%20at%202.52.21%20PM.png?width=688&height=221&name=Screen%20Shot%202025-10-16%20at%202.52.21%20PM.png)

**Filters let you:**

- Focus on specific entities or countries.
- Zoom into a time frame.
- Customize visualizations by removing unnecessary entities.

**Example**: For an influencer with a large audience but declining search interest, focus on long-term relevance. For a trending entity, capitalize on its rising popularity for event-based campaigns.

| ![Screen Shot 2025-10-16 at 3.00.20 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-10-16%20at%203.00.20%20PM.png?width=688&height=617&name=Screen%20Shot%202025-10-16%20at%203.00.20%20PM.png) | ![Screen Shot 2025-10-16 at 3.00.31 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-10-16%20at%203.00.31%20PM.png?width=688&height=601&name=Screen%20Shot%202025-10-16%20at%203.00.31%20PM.png) |
| --- | --- |

**Please note, **applying filters will show the results on both Google and YouTube search - you cannot itemize the filters for each.

![Screen Shot 2025-10-16 at 2.58.39 PM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-10-16%20at%202.58.39%20PM.png?width=688&height=314&name=Screen%20Shot%202025-10-16%20at%202.58.39%20PM.png)

 

 

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- [Demand Report Creation](https://help.audiense.com/en/knowledge/demand-intelligence/demand-report-creation?hsLang=en)
- [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#main-content)
  
  
  
  
  
    - [Demand Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#demand-report-results)
    - [Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#influencer-report-results)
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