Let's see the difference between Demand Reports and Influencer Reports so you can choose the right one for your needs whether you’re tracking your brand, finding the right talent, or analyzing an influencer’s performance.
Demand Reports
Use Demand Reports when you want to compare multiple entities such as brands, creators, or talent based on their cross-channel performance and online relevance.
These reports show how different entities rank and perform across platforms, giving you a complete picture of who’s leading the conversation in your market.
You can use Demand Reports to:
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Track your brand’s position against competitors.
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Identify the most relevant talent or brands for sponsorships or partnerships.
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Measure talent visibility and influence in your target markets — ideal for event planning or collaborations.
In short, Demand Reports help you benchmark and compare performance across multiple entities and channels.
Influencer Reports
Use Influencer Reports when you want to take a deep dive into a single account on a specific channel.
These reports focus entirely on one influencer, their performance, audience, and posts giving you a detailed view of how that account is performing.
You can use Influencer Reports to:
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Measure the health and performance of an individual account.
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Understand the influencer’s audience demographics and engagement.
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Evaluate content and post performance over time.
In short, Influencer Reports are perfect when you want a detailed analysis of one account, rather than a comparison across several.