Demand is your trusted ally, helping you not only identify trends but also validate them.
Demand aggregates signals and provides insights from Instagram, X (formerly Twitter), TikTok followers, YouTube subscribers, URL traffic, Google search volume, and YouTube search volume.
This multichannel and multi-market approach gives a more comprehensive picture of brand and talent perception, reducing noise by leveraging insights across datasets, rather than relying on a single source.
Take your time to explore the data and make informed decisions. By capturing signals and combining them, we eliminate biases, noise, and misassumptions, so as to expand your analysis to make it richer and more accurate.
When accessing a report, below the report name, you’ll see some navigation options. Each provides a unique way to explore demand:
- Channels: Popularity across channels.
- Countries: Relevance in specific markets.
- Search Trends: Stability of demand over time.
- Demographics: Age and gender breakdown of any entity’s audience
- Interest: Uncover what your audience cares about most
- Engagement: How actively an audience interacts with a creator or brand’s content
