Use Case Example: Combining other Audiense Tools for Influencer Selection

Step 1

• After understanding how your audience is grouped, you may want to go beyond their most followed entities to choose the right influencers and partners for your brand and objectives.

  • Using Audiense Insights or Soprism for initial entity discovery

Step 2

• Amplify the view of the top influencers and understand how these are positioned in your key markets - using more than a single source to understand their popularity.

1. Which partner(s) are most in Demand/Popular?

2. How consistent is that demand across our key countries?

3. How broad is that Demand across platforms?

4. Does their following skew towards certain age groups and /or genders?

5. How does their Demand track over time?

• Looking only at a single entity’s volume can lead to suboptimal decisions if we do not expand the context to the other “relative” choices.

• At first sight, we see Keri Gans’ search volume growing, but after including other possible influencers, Joy Bauer is actually the most searched within this group.