--- title: "Use Case Example: Combining other Audiense Tools for Influencer Selection" description: After understanding how your audience is grouped, you may want to go beyond their most followed entities to choose the right influencers and partners for your brand and objectives.   Registered Dietit --- [Skip to content](https://help.audiense.com/en/knowledge/demand-intelligence/use-case-example-influencer-selection#main-content) English Show submenu for translations ![logo-demand-color](https://help.audiense.com/hs-fs/hubfs/logo-demand-color.png?width=119&height=30&name=logo-demand-color.png) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new) [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new?hsLang=en) Demand by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Demand Knowledge Base](https://help.audiense.com/en/knowledge/demand-intelligence?hsLang=en) 2. [Use Cases](https://help.audiense.com/en/knowledge/demand-intelligence/use-cases?hsLang=en) # Use Case Example: Combining other Audiense Tools for Influencer Selection ![Screenshot 2024-10-28 at 14.17.56](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-10-28%20at%2014.17.56.png?width=688&height=509&name=Screenshot%202024-10-28%20at%2014.17.56.png) ### **Step 1** - After understanding how your audience is grouped, you may want to **go beyond their most followed entities to choose the right influencers and partners** for your brand and objectives. - Using Audiense Insights or Soprism for initial entity discovery ### Step 2 - Amplify the view of the top influencers and understand how these are positioned in your key markets - using more than a single source to understand their popularity.   **Registered Dietitians & Nutrition Experts** #### 1. Which **partner(s) are most in Demand/Popular?** ![Screenshot 2024-10-28 at 14.26.08](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-10-28%20at%2014.26.08.png?width=387&height=241&name=Screenshot%202024-10-28%20at%2014.26.08.png) #### 2. How** consistent is that demand across our key countries?** ![Screenshot 2024-10-28 at 14.26.45](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-10-28%20at%2014.26.45.png?width=453&height=141&name=Screenshot%202024-10-28%20at%2014.26.45.png) #### 3. **How broad is that Demand across platforms?** ![Screenshot 2024-10-28 at 14.28.45](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-10-28%20at%2014.28.45.png?width=354&height=245&name=Screenshot%202024-10-28%20at%2014.28.45.png)![Screenshot 2024-10-28 at 14.29.07](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-10-28%20at%2014.29.07.png?width=129&height=153&name=Screenshot%202024-10-28%20at%2014.29.07.png) #### 4. **Does their following skew towards certain age groups and /or genders?** **![Screenshot 2024-10-28 at 14.29.45](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-10-28%20at%2014.29.45.png?width=403&height=281&name=Screenshot%202024-10-28%20at%2014.29.45.png)** #### 5. **How does their Demand track over time?** - Looking only at a single entity’s volume can lead to suboptimal decisions if we do not expand the context to the other “relative” choices. - At first sight, we see Keri Gans’ search volume growing, but after including other possible influencers, Joy Bauer is actually the most searched within this group. ![Screenshot 2024-10-28 at 14.31.26](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-10-28%20at%2014.31.26.png?width=637&height=481&name=Screenshot%202024-10-28%20at%2014.31.26.png)   - [About Demand Intelligence](https://help.audiense.com/en/knowledge/demand-intelligence/about-demand-intelligence?hsLang=en) - [Demand Report Creation](https://help.audiense.com/en/knowledge/demand-intelligence/demand-report-creation?hsLang=en) - [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#main-content) - [Demand Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#demand-report-results) - [Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#influencer-report-results) - [Demand Useful Features](https://help.audiense.com/en/knowledge/demand-intelligence/demand-useful-features?hsLang=en) - [Use Cases](https://help.audiense.com/en/knowledge/demand-intelligence/use-cases?hsLang=en) - [FAQs](https://help.audiense.com/en/knowledge/demand-intelligence/faqs?hsLang=en) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) Help Center Copyright © 2026, Audiense