As the perfect complement to Audiense Insights and Soprism, Demand Intelligence helps you select the right influencers or partners to collaborate with, through gaining valuable insights into their demand.
You’ll understand how popular various people, shows, movies, organizations, services or brands are relative to others, across countries, and by multiple platforms, including social media and search.
How does Demand complement your audience analysis?
Demand offers insights into trends and helps identify ideal brands, media, and talent partners by aggregating data points beyond single metrics, like engagement or follower counts. For instance, someone might be popular on Instagram, but Demand lets you verify their influence across multiple platforms.
Demand excels by providing a consolidated metric for each entity (brands, media, or talent) calculated at scale. Even when analyzing only 100 entities, Demand evaluates billions of data points across various metrics, platforms, regions, and timeframes, which you can integrate with your BI tool or our reporting.
Our customers use Demand for a variety of use cases, including:
- Choosing the best talent to put into a leading role.
- Selecting the most popular licensable character for collaborations.
- Identifying journalists with the greatest following for targeting PR efforts.
- Highlighting the best brand to consider for M&A purposes.
- Evaluating how their organization simply stacks up to the competition.