--- title: What is the Demand Score? description: The 'Demand score' is a tailored calculation based on a weighting system that provides more relevance to some markets with respect to the others and to some channels with respect to the others. Based --- [Skip to content](https://help.audiense.com/en/knowledge/demand-intelligence/what-is-the-demand-score#main-content) English Show submenu for translations ![logo-demand-color](https://help.audiense.com/hs-fs/hubfs/logo-demand-color.png?width=119&height=30&name=logo-demand-color.png) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new) [Contact us](https://help.audiense.com/en/knowledge/demand-intelligence/kb-tickets/new?hsLang=en) Demand by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Demand Knowledge Base](https://help.audiense.com/en/knowledge/demand-intelligence?hsLang=en) 2. [FAQs](https://help.audiense.com/en/knowledge/demand-intelligence/faqs?hsLang=en) # What is the Demand Score? ### **Overview** Follow this article to learn what the Demand Score is within Audiense Demand Intelligence and how it is used to measure and compare the popularity, relevance, and digital demand of entities across platforms, regions, and online channels. The Demand Score is designed to provide a standardized ranking system that goes beyond raw social metrics by combining weighted demand signals from multiple data sources into a unified score. --- ### **What Is the Demand Score?** The Demand Score is a weighted ranking metric used within Demand Intelligence to evaluate the relative popularity and market demand of an entity. Entities are ranked on a percentile-based scale from 0 to 100.  The score is calculated using a tailored weighting framework that accounts for: - Geographic market importance - Platform relevance - Search demand - Social audience metrics - Digital engagement signals This approach helps organizations evaluate entities using a broader and more contextual demand measurement instead of relying solely on isolated metrics such as follower counts or search volume. --- ### **What the Demand Score Measures** The Demand Score is designed to measure overall digital demand across multiple online touchpoints. The scoring model may incorporate signals from: - Social media platforms - Search activity - Website traffic - Audience engagement - Subscriber and follower metrics By combining these signals, Demand Intelligence creates a more comprehensive representation of audience interest and online relevance. --- ### **Why the Demand Score Is Different From Raw Metrics** Traditional social metrics, such as followers or subscribers, only provide a partial view of popularity. The Demand Score adds additional context by applying: - Channel weighting - Regional weighting - Cross-platform aggregation - Trend analysis For example, two entities may have similar follower counts, but their Demand Scores may differ significantly based on: - Search demand - Regional popularity - Cross-channel performance - Audience engagement patterns This helps organizations identify entities with stronger overall market relevance rather than simply larger audiences. --- ### **Understanding the Weighting System** Demand Intelligence uses both market-level and platform-level weighting to calculate the Demand Score. #### Market Weighting Different countries and regions may contribute differently to the overall score based on their relative importance within the scoring model. #### Channel Weighting Each platform or data source is assigned its own weighting value based on its contribution to the overall demand calculation. Supported channels may include: - Google Search - YouTube Search - Instagram - TikTok - X (formerly Twitter) - YouTube - Website traffic sources These weighting systems help produce rankings that are more contextually accurate and strategically useful. --- ### **How Entities Are Ranked** Entities are ranked against one another using aggregated demand signals across supported channels and regions. The scoring system standardizes rankings on a 0–100 scale to make comparisons easier across: - Brands - Talent - Organizations - Entertainment properties - Media entities - Intellectual property (IP) Higher scores indicate stronger relative demand and digital relevance within the analyzed dataset. --- ### **Accessing Raw Data and Rankings** Demand Intelligence provides both: - In-platform rankings and visualizations - Downloadable raw data exports These exports allow organizations to: - Perform custom analysis - Build external dashboards - Upload data into BI tools - Create custom reporting workflows - Validate internal market assumptions The downloadable datasets provide greater flexibility for organizations that require deeper analysis beyond the standard Demand Score visualizations. --- ### **How Organizations Use the Demand Score** Organizations use the Demand Score to support a variety of strategic workflows, including: - Talent and influencer evaluation - Brand benchmarking - Partnership analysis - Media and entertainment research - Licensing opportunities - Competitive analysis - Trend monitoring - Audience demand forecasting By consolidating multiple demand signals into a unified ranking framework, the Demand Score helps organizations make more informed data-driven decisions across markets and platforms.  - [About Demand Intelligence](https://help.audiense.com/en/knowledge/demand-intelligence/about-demand-intelligence?hsLang=en) - [Demand Report Creation](https://help.audiense.com/en/knowledge/demand-intelligence/demand-report-creation?hsLang=en) - [Demand & Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#main-content) - [Demand Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#demand-report-results) - [Influencer Report Results](https://help.audiense.com/en/knowledge/demand-intelligence/demand-influencer-report-results?hsLang=en#influencer-report-results) - [Demand Useful Features](https://help.audiense.com/en/knowledge/demand-intelligence/demand-useful-features?hsLang=en) - [Use Cases](https://help.audiense.com/en/knowledge/demand-intelligence/use-cases?hsLang=en) - [FAQs](https://help.audiense.com/en/knowledge/demand-intelligence/faqs?hsLang=en) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) Help Center Copyright © 2026, Audiense