The 'Demand score' is a tailored calculation based on a weighting system that provides more relevance to some markets with respect to the others and to some channels with respect to the others. Based on it, entities are ranked from 0 to 100 according to their relevance on those key markets and key channels. The Score gives an added value to the raw followers count, subscribers count or search volume by revealing a signal of Demand that’s actually based on both, data facts and user needs.
Audiense Demand Intelligence provides top entity results and raw data downloadable files for each entity, independently shaping the demand score, empowering you to draw your own conclusions by uploading to a BI Tool.