--- title: Create a Custom audience based on website visitors from a Meta Pixel (tracking pixel) description: Set up a Custom Audience in Meta Business Manager to target website visitors via Meta Pixel, enhancing ad relevance and engagement. --- [Skip to content](https://help.audiense.com/en/soprism/requirements-5-1738757939226#main-content) English Show submenu for translations ![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new) [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en) Soprism by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en) 2. [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en) 3. [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) # Create a Custom audience based on website visitors from a Meta Pixel (tracking pixel) ## Set up and profile a Custom Audience in Meta Business Manager to target website visitors via Meta Pixel, enhancing ad relevance and engagement. Creating a Custom Audience based on website visitors using the Meta Pixel allows you to target individuals who have interacted with your site. Here's a concise guide to setting this up: **Prerequisites:** - **Meta Pixel Implementation:** Ensure the Meta Pixel is installed on your website or specific pages of interest, such as purchase confirmation or newsletter subscription pages. To verify its presence, use the [Meta Pixel Helper extension](https://chrome.google.com) for Google Chrome. - **Sufficient Website Traffic:** A higher volume of website traffic will result in a more robust and effective Custom Audience. ### **Steps to Create a Custom Audience** | Connect to your Meta Business manager Go to the “**Audiences**” area and select “**Create Audience**”, then choose “**Custom Audience**” | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio6735595799242baf884b01a4442f701abScreen+Shot+2023-02-16+at+9.56.11+AM-3.png)](https://downloads.intercomcdn.com/i/o/673559579/9242baf884b01a4442f701ab/Screen+Shot+2023-02-16+at+9.56.11+AM.png?expires=1738759500&signature=d00d83efc82828d7c2f9004ac03ed54adf2bb91d4c63dc1fc3632db034e9f962&req=cickE8x3mIZWFb4f3HP0gHjMKpN7Pr%2BZtiCEJwmFjNM%2BO1J0%2FGYhVzzgANU%2B%0A%2Fgo%3D%0A) | | --- | --- | |   | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio673559705647adb38c1445d077acdcb35Screen+Shot+2023-02-16+at+9.56.42+AM-3.png)](https://downloads.intercomcdn.com/i/o/673559705/647adb38c1445d077acdcb35/Screen+Shot+2023-02-16+at+9.56.42+AM.png?expires=1738759500&signature=3d52edc58e9a58da1aa4b4eb55b101e89001e0399476ef018a614ccf4fed04af&req=cickE8x3moFaFb4f3HP0gFi1KNr1OtKSsnZd0hOpWWnU0iRH%2FndfXv5WY8Zp%0A5wE%3D%0A) | | When the pop-up window opens, you can select “**Website**” and then "**Next**".  | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio68128911410aa71a162f844b14db9fd9bScreen+Shot+2023-02-28+at+4.50.38+PM-1.png)](https://downloads.intercomcdn.com/i/o/681289114/10aa71a162f844b14db9fd9b/Screen+Shot+2023-02-28+at+4.50.38+PM.png?expires=1738759500&signature=9c0e94199cf627a2d892551c3150776d0cfa987c3171e127aaed8ff969afb275&req=cigmFMF3nIBbFb4f3HP0gA1LfIHK6beHbSICKTxdpVx89O7mii1ufdYcekKy%0A3Knh%2F%2BFcL5NDukjkcQ%3D%3D%0A) | | Here you can choose the source of your custom audience (your Meta Pixel) and the associated event. | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio6812981179c3256c128488b27d5b67fb7Screen+Shot+2023-02-28+at+4.54.39+PM-1.png)](https://downloads.intercomcdn.com/i/o/681298117/9c3256c128488b27d5b67fb7/Screen+Shot+2023-02-28+at+4.54.39+PM.png?expires=1738759500&signature=1bb800b7100d1288e9b4709c8a82d8399667728951e1c92286737d1f26936b1c&req=cigmFMB2nIBYFb4f3HP0gFaGHjbPGeSYde3z%2FpDJH45%2B1W4JmjeRLBUOIzEr%0A%2BxObbtpuXVcUFckF4A%3D%3D%0A) | | You can change the number of retention days. You can also **include or exclude people** from your audience. To do this, add or exclude people linked to another Meta Pixel or to a specific page. All that is left is to "**name"** and **"create"** your audience. | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio681301341734cda68bb3448b2cac94c6dScreen+Shot+2023-02-28+at+5.01.47+PM-1.png)](https://downloads.intercomcdn.com/i/o/681301341/734cda68bb3448b2cac94c6d/Screen+Shot+2023-02-28+at+5.01.47+PM.png?expires=1738759500&signature=b82163144f645ddc9602b2075ee163f0cf4f0c30852f0aa86e71b91594936607&req=cigmFcl%2FnoVeFb4f3HP0gHMt%2B%2BogULvL3ZQkB%2FeLjtbE4%2FNS8MK%2FzwyhAC0r%0A%2BnmVIfNvWcNiZi5zuw%3D%3D%0A) | ### Congratulation 🥳 Your Custom audience is created! After creating your Custom Audience, consider: - **Creating a Lookalike Audience:** Generate a Lookalike Audience based on your new Custom Audience to reach people similar to your website visitors. In order to profile this audience in the platform, **we strongly recommend that you create a Lookalike audience** based on the Custom you just created. For a closely matched audience, set the similarity to 1%.  - **Launching Targeted Ads:** Use your Custom Audience to run targeted ad campaigns, enhancing engagement and conversion rates. **📚 Learn more from the Meta knowledge base:** - [About Website Custom Audiences](https://www.facebook.com/business/help/744354708981227) - [Create a Website Custom Audience](https://www.facebook.com/business/help/1474662202748341) - [Best Practices for Meta Pixel Setup](https://www.facebook.com/business/help/651294705016616) - [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content) - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed) - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup) - [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en) - [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) - [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en) - [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content) - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem) - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages) - [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content) - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up) - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) www.audiense.com Help Center Copyright © 2026, Audiense