This option enables you to input hashtags, mentions, emojis, and keywords that you want to analyze without affecting the audience criteria. In other words, you want to know if users have mentioned them in their posts. This option is ideal if certain terms are significant to you, whether owned terms or those of competitors, but may fall outside the top 20 that we display by default in the Content section. There is a limit of 2048 characters.
Once you add tracked terms to your audience definition, you will see them in the Content topics section of your report.
