Affinio's vision is to redefine the way people research, plan, and execute business strategies in a way that empowers the brand and the consumer. Brands and agencies from around the world leverage the Affinio platform to:
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Analyze & Understand Audiences Get to know an audience intimately through their interests, affinities, and the content they share and consume. |
Expand Your Audience Run lookalike models on key segments to find and analyze niche groups in-depth, and implement relevant campaigns. |
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Develop Data-Driven Content Understand the content that key audience segments engage with to build content you know will resonate with them. |
Place Highly Targeted Ads Increase paid efficiencies by knowing exactly where and when to connect your data-driven ad content with the right people. |
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Identify Strategic Business Opportunities Amplify your brand by activating influencers, sponsors, and media channels that align most with your target communities. |
Perform Cross-Channel Promotion Leverage large data-sets to inform your strategy across all of your marketing, including other digital and traditional efforts. |