---
title: 1.1 Common Use Cases
description: Affinio's vision is to redefine the way people research, plan, and execute business strategies in a way that empowers the brand and the consumer.
---

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1. [Affinio User Guide](https://help.audiense.com/knowledge/affinio?hsLang=en)
2. [Social Guide](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en)
3. [1.0 Introduction & FAQs](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en#1-0-introduction-faqs)

# 1.1 Common Use Cases

 

Affinio's vision is to redefine the way people research, plan, and execute business strategies in a way that empowers the brand and the consumer. Brands and agencies from around the world leverage the Affinio platform to:

 

| **Analyze & Understand Audiences** Get to know an audience intimately through their interests, affinities, and the content they share and consume. | **Expand Your Audience** Run lookalike models on key segments to find and analyze niche groups in-depth, and implement relevant campaigns. |
| --- | --- |
| **Develop Data-Driven Content** Understand the content that key audience segments engage with to build content you know will resonate with them. | **Place Highly Targeted Ads** Increase paid efficiencies by knowing exactly where and when to connect your data-driven ad content with the right people. |
| **Identify Strategic Business Opportunities** Amplify your brand by activating influencers, sponsors, and media channels that align most with your target communities. | **Perform Cross-Channel Promotion** Leverage large data-sets to inform your strategy across all of your marketing, including other digital and traditional efforts. |

- [Social Guide](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en#main-content)
  
  
  
  
  
    - [1.0 Introduction & FAQs](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en#1-0-introduction-faqs)
    - [2.0 Report Creation](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en#2-0-report-creation)
    - [3.0 Report Analysis](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en#3-0-report-analysis)
    - [4.0 Report Actions](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en#4-0-report-actions)
    - [5.0 Admin & Settings](https://help.audiense.com/knowledge/affinio/social-guide?hsLang=en#5-0-admin-settings)
- [Playbooks & Templates](https://help.audiense.com/knowledge/affinio/playbooks-templates?hsLang=en#main-content)
  
  
  
  
  
    - [Slide Templates](https://help.audiense.com/knowledge/affinio/playbooks-templates?hsLang=en#slide-templates)
    - [Playbooks](https://help.audiense.com/knowledge/affinio/playbooks-templates?hsLang=en#playbooks)
- [Videos](https://help.audiense.com/knowledge/affinio/videos?hsLang=en#main-content)
  
  
  
  
  
    - [Affinio Beginner Tutorial](https://help.audiense.com/knowledge/affinio/videos?hsLang=en#affinio-beginner-tutorial)

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