The cross-report compare allows the comparison of two clusters from different audiences without having to export or manipulate the data. You can now validate or eliminate assumptions about what makes each cluster tick. This feature is great for making side-by-side comparisons of competitive and regional intel.
How to cross-compare two separate clusters:
1. Go to the global navigation at the top, and click into the Compare tab.
2. Then, to the left, will be your list of clusters from this report.
3. Click into the internal cluster you would like to view for comparison.
4. Affinio will surface a list of similarly named (external) clusters from other reports that will pop up below.
5. Select one of these, or type in the name of the report or cluster you wish to compare against your internal cluster.
6. Now you can do a side by side comparison, with an inside cluster and an external cluster.
7. The middle column represents the commonalities of the two clusters.
8. The outer columns highlight traits that are unique to each cluster.