3.4.1 Content Section - Image Explorer

Image Explorer

Under Content in the top menu, Affinio analyzes up to 5000 images posted from across all clusters and groups them together based on the themes represented in the images. If an audience has posted less than 5000 images, we will analyze the number of images that they have posted. Image Explorer provides insights at the overall audience level and is not viewable on a per-cluster basis.

You can browse these thematic image groupings to find meaningful insights that can influence your content and creative strategies.

Image Explorer can be viewed at the overall gallery and thematic grouping levels. Simply click through cover images to see the full grouping of related images.

 

Gallery View:

1. Top Labels: the top three themes identified in the image grouping.

2. Grouping Size: the number of images included in this grouping.

3. Cluster Share: colored bars along the bottom of each cover image portray which clusters have contributed to this grouping; the size of the bar indicates its share of posts as compared to the other clusters; if the bar is one solid color, this means only one cluster has contributed to this grouping.

4. Image Share Engagement: these metrics show the proportion of images posted from each cluster.

 

Image Search:

Users can also use the search bar to explore Image Explorer and pinpoint important pictures per their image labels (Twitter only). You can search for multiple labels at a time by using a comma to separate relevant terms, or you can negate undesirable terms by using a hyphen. Note that partial matches are returned. For example, a search for "cat" may also return an image grouping with the "vacation" label.

 

Grouping View:

Click the tags to bring up a grouping view.

 

Share of Gallery: this metric shows the proportion of images analyzed across the overall gallery that are represented by this theme.

Top Image Labels: the various themes identified in the image grouping.

Top Hashtags Applied: hashtags accompanying the images in the grouping.

Thematic Images: the colored bar along the bottom of each image shows which cluster posted the image; if you want to see the engagement metrics (e.g. likes, retweets) for the source tweet, simply click on the image; the engagement metrics represent the image’s activity on Twitter, and do not necessarily reflect the engagement of your audience.