---
title: 1.3 Data Visualization Filters
description: Affinio offers multiple data filtering perspectives, so you can interpret the information in a way that resonates with you.
---

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# 1.3 Data Visualization Filters

Affinio offers multiple data filtering perspectives, so you can interpret the information in a way that resonates with you. Simply choose your desired perspective from the drop-down menu to the right of the data you are analyzing. 

 

**1. Normalized: **the colored bars represent that term’s usage in each of the other clusters; this allows you to see whether a term is widely popular or simply over-indexes for a particular cluster. 

![normalised view](https://help.audiense.com/hs-fs/hubfs/normalised%20view.png?width=688&height=167&name=normalised%20view.png)

 

**2. Bar Chart: **this graph shows how many times a term was used over 30 days for easy comparison of data point prevalence.

![bar chart](https://help.audiense.com/hs-fs/hubfs/bar%20chart.png?width=688&height=169&name=bar%20chart.png)

 

**3. Timeline: **a graph that represents the daily frequency for a given term over 30 days; this filter is available exclusively within the content section. Dark green marks the max value in this timeline, whereas red marks the minimum.

![timeline](https://help.audiense.com/hs-fs/hubfs/timeline.png?width=688&height=334&name=timeline.png)

 

**4.** **Word Cloud: **this filter offers a more intuitive approach for data interpretation where the size of the word reflects its usage popularity. When viewing at the cluster level, the Word Cloud visual can be toggled to Volume (Normalized default), or Niche Rank (as most differentiated from other clusters).

![word cloud](https://help.audiense.com/hs-fs/hubfs/word%20cloud.png?width=489&height=635&name=word%20cloud.png)

 

**5. Additional Filtering and Search:** At the top of each content module, select the magnify glass icon to reveal additional filtering and search options.

![Search bar](https://help.audiense.com/hs-fs/hubfs/Search%20bar.png?width=102&height=57&name=Search%20bar.png)

 

The **Filter metric saturation (module level)** slider allows you to see how the top results change when you require more minimum member coverage. This slider applies to audience penetration when viewing metrics at the overall audience level, or cluster penetration when viewing metrics at the cluster level.

![filter metric](https://help.audiense.com/hs-fs/hubfs/filter%20metric.png?width=488&height=125&name=filter%20metric.png)

 The **search bar** allows you to search for metrics within or beyond the top 20 items in a module.

![hashtags](https://help.audiense.com/hs-fs/hubfs/hashtags.png?width=620&height=159&name=hashtags.png)

 

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