---
title: 3.3.4 Interests Section - Interests Navigation
description: 3.3.4 Interests Section - Interests Navigation
---

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# 3.3.4 Interests Section - Interests Navigation

Within the **Interests section**, you will see sub-tabs:

- **Interests**
- **Interests Location**
- **Tracked Interests**
- **Interest Categories**

### ![Screenshot 2024-02-21 at 13.15.05](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-02-21%20at%2013.15.05.png?width=688&height=168&name=Screenshot%202024-02-21%20at%2013.15.05.png)

### Interests

![3.3.4 Interests Section - Interests Navigation](https://help.audiense.com/hs-fs/hubfs/3.3.4%20Interests%20Section%20-%20Interests%20Navigation.png?width=688&height=410&name=3.3.4%20Interests%20Section%20-%20Interests%20Navigation.png)

**1. Search interests by categories**, such as brands, celebrities, etc. and by handle (with your without @ sign) or tag

**2. Filter Unique** lets you isolate interests that are not shared by any other cluster, and lets you analyze cross-interests between clusters.

**3. Sort by Relevance, Affinity, or number of followers**. Hover over each image to get details, or click on the image to visit that specific interest’s user profile.

**4. **Scroll through 200 of the **top 1000 interests** at a time.

### **Tracked Interests**

Tracked Interests are custom groups of handles that are scored for Relevance and Affinity regardless of whether they surface as top interests or not. Adding tracked interests to a report will not impact the makeup of an audience. These tracked interests (Tracked Interests) are used as a point of reference against how specific interests compare to your audience's top interests. Leveraging Affinio's tracked interests feature can help you evaluate potential influencers, sponsorships, partnerships, and more!

Read more about tracked interests [here.](https://help.audiense.com/knowledge/affinio/advanced-report-options-tracked-interests?hsLang=en)

![Screenshot 2024-02-21 at 12.48.05](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-02-21%20at%2012.48.05.png?width=688&height=519&name=Screenshot%202024-02-21%20at%2012.48.05.png)

### **Interest Categories**

These are the top sub-categories with the highest number of tagged interests.

Formerly called the “Tags” tab, now users can search all 80 tags in the bar chart to see which other ones scored beyond the default Top 20 results we expose (including the 6 new categories). This makes the chart more compatible with other cards throughout the dashboard. (As always, we only dynamically include categories that apply to a given report.)

![Screenshot 2024-02-21 at 13.25.12](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-02-21%20at%2013.25.12.png?width=688&height=1024&name=Screenshot%202024-02-21%20at%2013.25.12.png)

![Screenshot 2024-02-21 at 13.25.40](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-02-21%20at%2013.25.40.png?width=688&height=446&name=Screenshot%202024-02-21%20at%2013.25.40.png)

 

You can also export a new CSV of our Interest Categories per cluster/audience!

See our [Data download article](https://help.audiense.com/knowledge/affinio/export-data-downloads-.csv?hsLang=en) for more details on exports.

 

![4.4.2 Interest category export](https://help.audiense.com/hs-fs/hubfs/4.4.2%20Interest%20category%20export.png?width=688&height=591&name=4.4.2%20Interest%20category%20export.png)

 

 

 

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